SNAKE EYES: DEADGAME #1Rob Liefeld's debut issue of SNAKE EYES: DEADGAME sells out at Diamond Comic Distributors within 24 hours.

The press release follows:

Media Release -- Within 24 hours of hitting comic shops, the first issue of IDW Publishing's G.I. JOE comic book spinoff, SNAKE EYES: DEADGAME -- written and illustrated by Rob Liefeld (X-Force, Deadpool), has sold out at the distributor level, prompting an immediate Second Printing to meet consumer and retailer demand!

"As I have shared with anyone and everyone, SNAKE EYES is a dream assignment and getting to depict G.I. JOE characters is one of the great thrills of my career! I am so excited that fans of all ages showed up and consumed our first issue and sold us out!" says Liefeld. "Thank you to everyone at IDW and all the fine folks at Hasbro for this opportunity -- and huge thanks to all the fans for your support. The best is yet to come!"

"The heat on SNAKE EYES is undeniable!" says John Barber, IDW's Editor-in-Chief. "And it's justly deserved, as well. The talented Rob Liefeld and his team -- Chad Bowers, Adelso Corona, and Frederico Blee -- have really gone above and beyond to deliver a high-stakes, nail-biting saga that won't soon be forgotten by G.I. JOE devotees. A job well done, everyone!"

For retailers eager to stock the Second Printing, Diamond Comic Distributors is creating a new item code and will begin taking orders shortly. Please stay tuned to IDW Publishing on social media for the latest updates.

Fans are encouraged to contact their local comic shops to snag any remaining copies of SNAKE EYES: DEADGAME #1's First Printing before they disappear from store shelves! Visit www.comicshoplocator.com to find a store near you.

G.I. JOE, the logo, and all related characters are trademarks of Hasbro and are used with permission. © 2020 Hasbro. All rights reserved. Licensed by Hasbro.

For more on G.I. JOE, please visit www.gijoe.com and follow G.I. JOE on Facebook, Twitter, and Instagram.

About IDW Publishing
IDW Publishing (IDWP), a subsidiary of IDW Media Holdings Inc. (OTC PINK: IDWM), is an award-winning publisher of comic books, graphic novels, art books, trade paperbacks, and tabletop games. IDWP is one of the top four publishers of comic books and graphic novels in the U.S. with a library of world-renowned licensed content and original series. IDWP's critically-acclaimed imprints include Top Shelf Productions, Artist's Editions, EuroComics, The Library of American Comics, Sunday Press, and Yoe! Books.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro's iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)

SNAKE EYES: DEADGAME #1