Shocking Toys At The 2009 International Toy Fair

by Jeff

Ridgewood, NJ. — February 12th, 2009 – The fast growing toy company, Shocker Toys LLP is set to exhibit at the American International Toy Fair trade only show in New York City at the Jacob Javits Convention Center. Shocker Toys will be set up in the new Action Figure/Urban art aisle lower level of the Jacob Javits and will feature fun interactive products and a great sales team.

“Again this year, Shocker Toys looks to grow and add to our experience across a diverse range of products,” said Geoff Beckett, CEO. “We are finishing great new toy lines, making fun, new concepts also. Our newly designed Indie Spotlight line will please all comic and action figure fans and our new 5” vinyl designer line which will expand into new markets including lines for girls as well.”

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The company will showcase a number of new toys that offer new styles of playability and creativity, a re-growing trend within the industry. Products combined with paint, new designs and comics will enhance the overall play experience. These products include Indie Spoltight, a comic book action figure line, Mallows a new 5” vinyl designer line as well as Shockinis – the small but tough action figures. On display will be the following toy lines:

Indie Spotlight

Indie Spotlight is a new action figure series from Shocker Toys presenting independent comic book characters in 6-7” super poseable figure form. Series 1 features (Jim Valentino’s ShadowHawk, Rob Schrab’s Scud the disposable assassin, Terry Moore’s Katchoo of ‘Strangers in Paradise’, David Mack’s Kabuki and MTV’s The Maxx 8”. Anticipated Series 2 will consist of Dick Tracy, Zombie King (Deadworld), Jack the lantern, Ignacia (Wildguard) and The Tick


Mallows are a new 5” marshmallow themed designer figure featuring up to 10 points of movement and up to 7 interchangeable parts. They will be sold in licenses such as Madballs, My Pet Monster, Sushi Pack the CBS Saturday morning cartoon and more. They will also be featured in artist designer series hitting the art scene and sold as blanks for customers to create their own characters. Featured at the show will be a new line of Mallows just for girls.


The most interchangeable, constructive mini action figure systems on the market! Every 2.5” Shockini is interchangeable with the others, so the only limit is your imagination. Available in different colors as well, each Shockini will come with a
50-pack of stickers, a paint set, a standing base and building accessories. Linking parts together to form monsters, playsets or your favorite licensed characters or your own creations will leave plenty of room for the imagination.

Metalocalypse (Dethklok)

Vinyl action figures of Dethklok, the world’s most popular band featured on Adult Swim. The 5.5” figure line will consist of Nathan Explosion, Skwisgaar Skwigelf, Toki Wartooth, Pickles and William Murderface.

Who wants to be Superhero?

Who wants to be a Superhero? 6” action figures mirroring the winning character of the hit Sci-Fi show hosted by Stan Lee. The 6” Superhero figure will be Feedback, winner of the first season and The Defuser, winner of the second season!

About Shocker Toys LLP

Buffalo, New York-based Shocker Toys LLP, was founded by Geoff Beckett and Lance Buttiglieri in 2000. The company’s current roster includes Indie Spotlight 6-7” independent comic book action figures, Who wants to be a Superhero? Figures, 2.5” Customizable Shockinis, 2.5” Indie Spotlight Shockinis, Metalocalypse figures. For more product and licensing information visit the Company’s website:

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