In stores on September 4th, ROOKIE YEARBOOK ONE is the first print publication edited by Tavi Gevinson, Editor in Chief of Rookie, a website for teenage girls. Tavi started the blog Style Rookie when she was eleven years old. From the confines of her bedroom in the suburbs, she wrote about personal style and chronicled the development of her own. Within two years, it averaged 50,000 hits per day and fashion designers from around the world invited Tavi to attend and write about fashion shows.
Soon Tavi’s interests grew beyond fashion, into culture and art and, especially, feminism. Last year when Tavi was fifteen, she launched Rookie, a website for girls like her: teenagers who are interested in fashion and beauty but also in dissecting the culture around them through a uniquely teen girl lens. Rookiemag.com features fifty-plus regular contributors, many of whom are teenage girls themselves. Rookie broke one million page views within its first six days. Lady Gaga called Tavi “the future of journalism.”
Tavi’s cool-headed intellect shines in Rookie, arguably the most intelligent magazine ever made for a teen-girl audience. She writes with a humble but keen authority on such serious topics as body image, self-esteem, and street harassment. ROOKIE YEARBOOK ONE collects one-of-a-kind content from the first year of rookiemag.com with articles by Miranda July, Joss Whedon, Zooey Deschanel, Jack Black, and more; interviews with Daniel Clowes, Aubrey Plaza, David Sedaris, Sky Ferreira, and others; gorgeous photo editorials; lush illustrations; and how-tos on zine making and thrifting. Adorning the endpapers of ROOKIE YEARBOOK ONE are hand written notes from Lena Dunham, Miranda July, Sarah Silverman, John Waters, Tig Notaro, Joss Whedon, the Rodarte sisters and more.
Tavi Gevinson is the editor and founder of Rookie. She lives in Oak Park, Illinois, with her family and many piles of candy-bar wrappers. She was recently featured on the cover of BUST Magazine, The New York Times Style section and in the Wall Street Journal.
$29.95 USD/CDN | FULL COLOR | 9″ X 10.75″ | 352 PAGES | ART / POPULAR CULTURE | ISBN: 978-1-77046-112-3 | PAPERBACK