POW! Entertainment to Create Celebrity Superhero Franchises

by Jeff

CENTURY CITY, Calif.–(BUSINESS WIRE)–Diverse Media Group (Pink Sheets: DVME) has signed a letter of intent to acquire a 50% stake in Celebrities In Action, Inc. in a joint venture to create new superhero character franchises based on real-life Hollywood celebrities. The new characters will be developed in cooperation with actual film, music and television and sports stars and original storylines will span multimedia, multiplatform projects. Plans include television, film, home entertainment, videogames, publishing, consumer products and merchandising.

Celebrities In Action, Inc. (CIA) is a vertically integrated entertainment company that develops, produces and distributes proprietary and licensed entertainment content, with a particular focus on animated celebrities.

CIA has an existing joint venture with Stan Lee’s POW! Entertainment banner to develop, produce and distribute animated programming, content and merchandise based on the premise of real-life celebrities in competition against characters from other worlds. Diverse Media Group will identify and secure the celebrity participation and Stan Lee will provide the creative vision to shape these novel superhero personas.

Praised as “a legend” worldwide and honored with his own Hasbro “Marvel Legends” action figure, Stan Lee is associated with such breakthrough superhero characters as Spider-Man®, The Incredible Hulk®, The Fantastic Four®, X-Men®, Iron Man® and Daredevil®. He is also recognized as an innovator in creating new media opportunities and revenue streams for the superhero genre. Among his accomplishments, Stan Lee is credited with leading the expansion of Marvel Comics from a small division of a publishing house to a multimedia corporation, and developing his characters into longstanding franchises.

Hollywood talent agent Chris Nassif, founder of Diverse Talent Group and its parent company, Diverse Media Group, Inc., commented, “Stan Lee has excelled as a visionary, a leader in the global media industry and a creative talent whose complex fictional characters have become living, breathing members of our world. We are delighted to provide the setting for him to create characters based on real stars, which taps into the resources of CIA, POW! Entertainment and Diverse Media Group.”

It was recently announced that Stan Lee and POW! Entertainment would develop a one-hour superhero drama series for Showtime premium cable network (Viacom); he is also developing several feature films for Paramount Studios (Viacom).

About Diverse Media Group, Inc.

Diverse Media Group, Inc. (Pink Sheets: DVME) (http://www.diversemediagroupinc.com) is an entertainment company that aggregates expertise across all aspects of the media industry. Diverse Media Group has at its core the established 27-year history of its wholly owned subsidiary, Diverse Talent Group. Diverse Talent Group is now the 10th largest Hollywood agency offering talent and literary representation in commercials, episodic television, cable programming and motion pictures. The company has the ability to create programming, foster distribution and represent talented individuals to fuel a new digital age of content generation. The parent company also includes the subsidiary Talent Quest America, Inc., which identifies new and rising talent representing the future of the Hollywood entertainment community.

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