Posting Guidelines for Bloggers

by Jeff

This page is an overview of the guidelines all authors should use when publishing new posts on the GoCollect blog.

The GoCollect blog is intended to expand and educate readers as well as entertain and inform. Each post should offer something new and interesting to the reader, and do so in a way that is easy to digest. Besides being an informative source of content, these articles are also designed to demonstrate the breadth of knowledge and experience as well as to draw potential new subscribers to the site.  Good blogs are both informative and interesting, and they present content in an original and easy to follow manner.

Author Setup

All Authors will receive a username and password. Once signed in, you should navigate to your author settings to update your access information (including your appropriate email address). Please use Gravatar to establish an avatar for your stored email address. You should also create a bio for yourself. Feel free to include no more than one link in your bio, if desired. Please keep your bio brief (no more than about a paragraph).

Length

Blogs must be at least 500 words in length. Any blog post that does not meet the word count will be sent back to the author.

Title/Headlines

Titles should contain the keyword or topic you are blogging about. This helps readers find the site as well as improves GoCollect’s chances of being found online. Titles should be eye-catching and emotional whenever possible. Ask yourself if you’d read the piece based on the title and adjust accordingly. Make the reader want to at least check out what your first paragraph is about.

Compelling Lead/Intro

The first sentences of your blog must compel readers to continue reading your second paragraph. You want to draw your readers in. It should be apparent by the first or second sentence what the rest of the article will be about. Be sure to include a “Read More” breakpoint positioned somewhere after the first handful of sentences (or the first paragraph) of the post. The content above the “Read More” acts as the “teaser” text of the story when it is displayed in the home, search or category posts, but is still displayed within the story itself. Check out this helpful link on how to use the “Read More” tag.

Body

The body is the main meat of the blog and is where the majority of your writing occurs. It’s a chance to expand on the topic introduced in your intro and to demonstrate to your readers why it was important they kept on reading past the first few lines. The body focuses on readability and ease of consumption. The body of the blog should include subheads and inbound and outbound links.

Useful Subheads

Subheads serve 3 purposes:

  1. They break up the type to make the page more visually appealing
  2. They help your reader navigate to important sections
  3. They boost SEO

Use subheads throughout the copy where necessary. A subhead is a crucial part of blogging. Many readers scan text to determine if it piques their interest. Subheads help grab your readers’ attention. Learn more about utilizing subheads in your content.

Links

It is recommended that each blog post has at least 1 external link to relevant and trustworthy sources. Be certain you are not linking out to competitor’s sites. The external link is not required but is helpful for SEO. Do not let finding an external link bog down your process. As an author, you are not allowed to “sell” links within your posts. Please assume any links you create have the potential of being removed from your post. For single comic books, you should only link to that comic on GoCollect. Try not to link to more than 3 or 4 comics in a single post. Do not link to the same comic more than once – only link to that comic the first time it is mentioned (or if its name is used as a heading within your post). You may include 1 link to your personal social media account inside the Author Bio.

Image Requirements

It’s great to include appealing graphics in your blog posts to illustrate points and break up text within the body of articles to make your pages more visually appealing. Google measures the time spent on pages so your graphics, typography, and color scheme should work together to encourage visitors to stick around. The image must be positioned at the upper-left post, prior to any text. An assigned “Feature Image” is the same as the first image within the upper-left of the post.

Each comic speculation post should feature a single cover image. Find that comic on GoCollect, right-click and save it to your computer. Within the post (before all text) click the Add Media button. Then click into the Upload Files tab and proceed to upload the image you saved from GoCollect. After it uploads, it will be selected in the Media Library tab. Scroll to the bottom-left and you will see a section labeled “Attachment Display Settings”. Use the exact parameters and then click to “Insert into post”.

  • Alignment: Left
  • Link to: None
  • Size: Medium

Conclusion

The conclusion adds cohesion to your work and unites everything you’ve covered already. It should reaffirm what’s been discussed in the body section and tie back to the intro. It also connects the information to the client in a seamless and natural way without coming across as a sales pitch.

Blog Categories

Ensure that you utilize the Blog Categories on the right-hand side of the blog area. DO NOT add your own blog categories. If there is a sub-category you wish to have added, please let us know and we can add it for you.

Blog Comments

It is the responsibility of the bloggers to go in and monitor, approve, and engage with comments on their blog posts. Comments that are offensive, contain profanities or are off-color should not be approved. A member of the GoCollect team will be monitoring the comments and ensuring that bloggers are keeping up with and responding to blog comments:

    1. Click comments on the left-hand toolbar in WordPress
    2. Click pending at the top
    3. Find the comments that are related to your post. From there you can approve, reply, trash, etc.

Submitting Posts for Review

When your blog is ready to be reviewed by a member of the GoCollect staff, please click the button “Submit for Review” A member of the GoCollect Marketing team will then schedule blog posts accordingly.

Payments

GoCollect utilizes Paypal for invoicing. Wait until you have a minimum of $100 to bill prior to invoicing GoCollect. Please use Paypal’s built-in invoicing system with a line item for each blog. Submit the invoice to accounting@gocollect.com

Other Notes

  1. Do your writing within the “your blog admin” area
  2. Do not copy/paste from any outside document (i.e., no pasting from Word, Google Docs, etc.)
  3. Do not publish your post. Schedule it for the last day of the month (if it is the last day of the month, push it to the last day of the following month) and a member of the GoCollect marketing staff will schedule it using the editorial calendar plugin
  4. Once your post is published, do not alter it. Always preview and edit prior to publishing because your original publish will be broadcast to outside media sources. Make sure all of the above guidelines are followed prior to publishing
  5. When in doubt, ask. Your designated administrator is always happy to answer questions
  6. View this blog that properly adheres to the guidelines set forth in this document

Bloggers Checklist

▢ Author setup complete

▢ Do not use tags on your post

▢ Do not manipulate the layout of your post (default layout settings will be pre-filled)

▢ Blog length is at least 500 words

▢ Title is 5-10 words in length and accurately describes the topic discussed

▢ Compelling lead/intro

▢ Copy should contain 1 external link to trustworthy sites that are NOT competitors

▢ Copy includes 2 external links to GoCollect’s site or relevant blog articles

▢ Subheads are bolded

▢ Conclusion pulls everything together

▢ Grammar and spelling have been proofed and is error-free (Grammarly is a great resource)

▢ Visually appealing graphics are used and attribution is given where necessary