Los Angeles – February 22nd, 2008 – After pioneering the first simultaneous release of a comic book online and in stores with North Wind, BOOM! Studios saw an unprecedented 30% increase in orders from issue #3 to issue #4.
Comic book retailers send in orders for issue #4 of a new comic series only after issue #1 goes on sale. NORTH WIND #1, #2 and #3 were all ordered before the MySpace promotion was announced.
“We usually see a dip of 10% or more between issues #3 and #4 of any of our series. That said, we saw nearly a 20% increase in orders between issue #3 and #4 of NORTH WIND. An increase like this has never happened in the history of our company. Never. Bottom line – we are talking about a 30% increase over the norm,” said Chip Mosher, Marketing and Sales Director for BOOM! Studios.
“This promotion has been an unqualified success. From selling out, to the second printing of issue #1, to the strong re-order activity, we couldn’t be happier,” said Ross Richie, Co-Founder of BOOM! Studios.
NORTH WIND #1 was released simultaneously in comic book stores and online at MySpace Comic Books on January 4th and sold out within 10 days. In conjunction with this release, BOOM! Studios commissioned a trailer for NORTH WIND that was featured on MySpaceTV and the MySpace log-in page. The trailer received 10,000 hits in 10 days. NORTH WIND #1 has gone to a second printing that will hit stores when issue #3 ships.
NORTH WIND, written by David DiGilio, who is best known for writing the film EIGHT BELOW and creating the ABC TV show TRAVELER, is a five issue mini-series set in a future Los Angeles after a new ice age has covered the earth. NORTH WIND chronicles the rise of a new hero in a dystopian world where people burn books for fuel, and Skinrunners trade valuable pelts for rations and warmth. The first issue features a cover by Andrew Huerta with interior artwork by newcomer and future Spider-Man artist, Alex Cal.
MySpace, the world’s most popular social network, and BOOM! Studios, a leader in comic book and graphic novel publishing, announced a partnership January 3rd to provide the MySpace Comic Book community with free digital downloads of BOOM! Studios’ highly anticipated new comic book series, NORTH WIND. Throughout the five-issue mini-series, MySpace users will be able to download all the issue of NORTH WIND for free exclusively on the MySpace Comic Books profile (http://myspace.com/comicbooks) the day each issue hits store shelves.
North Wind #5 (of 5)