BUFFALO, N.Y., July 14, 2008 /PRNewswire via COMTEX/ — The Bat-Signal is soaring high above Gotham City … and New Era is there with new Batman gear! In June, New Era Cap Co., the leading headwear designer and manufacturer, signed a licensing agreement with Warner Bros. Consumer Products, on behalf of DC Comics, to launch a collection of 59FIFTYs fitted caps featuring the vast array of DC Comics heroes and villains.
The DC Comics collection exhibits the classic logos of Superman, The Flash and Batman in an assortment of colors. Visit www.neweracap.com to view the collections.
“New Era is proud to be joining forces with one of the most creative and legendary franchises in the comic book industry,” said Gerry Matos, Senior VP of Marketing at New Era. “Our innovative design team will help capture and bring to life America’s favorite DC Comics Super Heroes like never seen before.”
“The iconic status of DC’s most recognized Super Heroes combined with the industry-leading products of New Era creates an ideal partnership to bring this mix of classic and current favorites to market for fans,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.
In anticipation of the new Warner Bros. Pictures’ July 18th release of ‘The Dark Knight’, New Era will unveil ‘The Dark Knight’ Collection of caps. ‘The Dark Knight’ caps feature images of Batman and The Joker as well as Gotham City Police Department shields as featured in the film.
To commemorate the launch, New Era will hold a midnight launch event on July 17th at its New York and Toronto Flagship Stores. The launch parties will feature in-store DJs, video games, and Red Bull, the official drink sponsor of the event, will have beverages on-hand in both stores. The brand’s mobile vehicle, a 1956 Swedish military car, will be stationed at New Era’s Toronto store for the night.
The new DC Comics collection and ‘The Dark Knight’ caps are available in selected retail stores throughout the country as well as online at www.neweracap.com for approximately $35. New Era will follow these collections with a new cap release every two months, featuring character designs from DC Originals, Swamp Thing, Lobo, Teen Titans, and Super Friends. Go to www.neweracap.com to check out all the caps.
About New Era Cap Co.
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company’s core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.
About ‘The Dark Knight’ movie
‘The Dark Knight’ reunites director Christopher Nolan with star Christian Bale, who returns to continue Batman’s war on crime. With the help of Lieutenant Jim Gordon (Gary Oldman) and District Attorney Harvey Dent (Aaron Eckhart), Batman sets out to destroy organized crime in Gotham for good. The triumvirate proves to be effective, but they soon find themselves prey to a rising criminal mastermind known as The Joker (Heath Ledger), who thrusts Gotham into anarchy and forces the ‘Dark Knight’ ever closer to crossing the fine line between hero and vigilante. ‘The Dark Knight’ releases in theaters July 18th.