NEW YORK--(BUSINESS WIRE)--Paving the way for the production and release of its multi-character superhero film, THE AVENGERS, Marvel Entertainment, Inc. (NYSE: MVL), announced today an adjusted release pipeline for its self-produced feature film properties that reflects the first time individual Super Hero characters and story arcs will be inter-woven and culminate in a multi-character motion picture. Separately, Marvel Studios confirmed today that Sony Pictures Entertainment will release SPIDER-MAN 4 on May 6, 2011. Additionally, Marvel Studios has revised the release dates for THOR and CAPTAIN AMERICA as part of its release strategy for an uninterrupted road to THE AVENGERS, now debuting May 4, 2012.

A Marvel character-based film will now launch the summer box office season for three years in a row, from 2010 through 2012.

“This new schedule strongly sequences Marvel’s movie debut dates, big screen character introductions and momentum. It maximizes the visibility of our single character-focused films, leading to the highly anticipated release of the multi-character THE AVENGERS film in 2012,” said David Maisel, Chairman, Marvel Studios.

Sony Pictures’ and Marvel Studios’ SPIDER-MAN 4 is slated for May 6, 2011. To date, all three motion pictures in the phenomenally successful SPIDER-MAN franchise have generated nearly $2.5 billion worldwide theatrically.

Below is Marvel Studios’ 2010-2012 updated release schedule for its slate of self-produced and financed feature films:

Marvel Studios Feature Film Pipeline

Film/Character

  Prior Release Date   Current Release Date
IRON MAN 2   May 7, 2010

 

May 7, 2010
THOR   July 16, 2010   June 17, 2011
THE FIRST AVENGER: CAPTAIN AMERICA  

May 6, 2011   July 22, 2011
THE AVENGERS  

July 15, 2011

  May 4, 2012

The release date for IRON MAN 2 remains unchanged. IRON MAN 2 is the sequel to the blockbuster film, IRON MAN, which has grossed nearly $600 million worldwide.

About Marvel

Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.