October 20, 2008 — Marvel Entertainment International announced today that it has partnered with Campfire A/S, a leading animation studio and developer of mobile content, to adapt Marvel’s world renowned comic books for mobile devices. Through Campfire’s trademark CATOOZ system, Marvel comics will be available as a brand new content for mobile phone users and will feature new interactive technologies to view Marvel’s legendary series.
Campfire A/S will transform Marvel’s world renowned comics into fully featured mobile entertainment content, enriched with cinematic sound, effects and animated speech bubbles. Marvel’s mobile offering will initially be available in Scandinavia, Austria, Switzerland and Germany, and will ultimately be available throughout Europe. Marvel’s mobile comics will be launched in the beginning of week 43.
“We are very excited to partner with Campfire to create rich media content based on Marvel’s world-renowned character library for mobile devices. We are continually looking for new opportunities to expand in the digital marketplace, extending the reach of our iconic properties to new platforms, and we believe Marvel fans will be quick to embrace this new interactive comic offering from Campfire,” said Ira Rubenstein, Executive Vice President of Marvel’s Global Digital Media Group.
Glenn Lau Rentius, CEO of Danish Campfire A/S and one of the innovators behind CATOOZ, added, “We are extremely pleased with entering into this agreement with Marvel. As a consequence we will now expand our catalogue with attractive Super Heroes such as Spiderman and Iron Man. We believe this will be a huge success with young adult audience, the first adapters in new technologies and content for mobile phones. The management of Marvel International has proved to be courageous and farsighted by entering into collaboration with Campfire. They believe in our technology and see a great potential in the new platform for their comics.”
Users can obtain access to comics via mobile online access, either buying the comics individually for €1 or as a monthly subscription package at €4. More information can be found at www.campfire.dk or www.catooz.com .
ABOUT CAMPFIRE A/S
Campfire A/S is a global company; tomorrow’s innovative business that eliminates all boundaries. Based in Copenhagen, Denmark, we operate with customers and partners all over the world. Our core business is developing direct-to-mobile interactive rich media content, small games and custom made applications for mobile devices. All activities are managed from our headquarters in Copenhagen, where all CATOOZ content is created and controlled through our own animation studio. Campfire A/S was incorporated in 2003.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies. Marvel’s operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel’s strategy is to leverage its character franchises in a growing array of opportunities around the world.