Paul O'Brien writes:
The May sales charts have received a lot of attention already, and we all know what the big story is: FINAL CRISIS #1 triumphed for DC, vindicating the controversial direction of their superhero imprint, and proving the critics wrong.
Oh no, hold on. That’s Earth-2.
Here in the real world, FINAL CRISIS #1 tailed in around 40,000 copies behind SECRET INVASION #2, which caused a bit of a stir. And it was a strong month for Marvel all round. In addition to the summer crossover, May also saw the release of the Iron Man movie, the conclusion of Joss Whedon and John Cassaday’s ASTONISHING X-MEN, and the launch of AVENGERS/INVADERS (which turns out to be a bigger deal than I’d expected).
All of this means - and if you’re a devoted DC fan, you might want to look away now - that Marvel thrashed DC yet again, with a dollar share of 43% to DC’s 28%, and a unit share of 48% to 30%. And arguably, that’s a lot more damning than just comparing the figures of SECRET INVASION and FINAL CRISIS. Of course, to be fair, there’s a strong argument that DC should be happy with being number two. After all, they’ve still got around a third of the direct market. And they have imprints like Vertigo, CMX and Minx which could be selling well in other channels - Marvel has no equivalent of those. Still, the superhero books are an important part of DC’s line, and the gap between them and Marvel is starting to look more like a chasm.
