Media Release — Marvel Entertainment is proud to announce the Iron Man Central app for iPhone and iPod Touch, developed in partnership with Zumobi, is now available on iTunes! Suit up with the world’s most popular super hero in anticipation of Marvel Studios’ Iron Man 2 feature film, and learn everything about Iron Man with this totally free app!
“The first Iron Man film was extremely successful due to the incredibly loyal and passionate fan base. In anticipation of Iron Man 2, we wanted to bring additional content to Iron Man fans and moviegoers, and could think of no better way than to bring it to a mobile app,” said Ira Rubenstein, Executive Vice President of Marvel’s Global Digital Media Group. “We believe this app gives users an even more complete Iron Man experience by delivering news, videos and exclusive wallpapers, as well as special character profiles. And if you want to find show times for Iron Man 2, this app will do that for you, as well.”
Iron Man Central is perfect for Iron Man fans new and old, providing access to all things Iron Man including news, exclusive wallpapers, video content, direct links to Iron Man content on iTunes and more. This brand-new app also seamlessly integrates with users’ e-mail, Twitter and Facebook accounts, allowing them to share exciting new Iron Man content with friends and family.
“Marvel is a forward-looking organization that is well positioned to take advantage of the amazing new possibilities available in the mobile channel,” said Ken Willner, CEO of Zumobi. “By combining Marvel’s bold and unique visuals with the iconic character of Iron Man and Zumobi’s content-rich app format, we have the opportunity to offer moviegoers and fans an extension of the film experience. We’re thrilled to expand the Zumobi Network’s entertainment channel with this highly valuable property.”
With a stunning user interface modeled after the hologram interface inside Iron Man’s suit, the Iron Man Central app will continue to evolve—just like Iron Man—as new features become available. So what’re you waiting for? Suit up and download the Iron Man Central app on iTunes, now!
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.
Zumobi is a leading mobile media company that publishes branded applications for next-generation smartphones. Zumobi’s portfolio of mobile applications comprises The Zumobi Network, which provides highly focused and integrated solutions for brands, media properties and consumers to connect and engage. For more information, please visit www.Zumobi.com