Market Reaction - The Boys & The Umbrella Academy Seasons 3Season 3 of The Umbrella Academy debuted on Netflix on Friday, June 24, the same day episode 6 of season 3 of The Boys premiered on Amazon.  Let’s see how the market reacted to the third season of these comic-based TV series.

The Boys – Season 3

Market Reaction - The Boys & The Umbrella Academy Seasons 3The Boys, with its irreverent take on super-heroes, as well as the associated sex and gore, has become a big hit for Amazon.  Hughie, Butcher, Homelander, Starlight, and all the survivors from Season 2 are back in the third season, and fans are thrilled.  How are collectors reacting, and which comics are they targeting?

The Boys - First Appearance

The first appearance of Hughie, Billy Butcher, and A-Train was in The Boys #1, published by Wildstorm in September 2006.  There are 1,895 copies in the CGC census, with 95% graded 9.0 or higher.  More than a third of the copies in the census are graded 9.8.

This book has seen many peaks and valleys since 2015 when 9.8 graded copies could be had for roughly $50.  The peak sale came in August 2021 when a 9.8 sold for $600 in a fixed price eBay sale.  Over the ensuing three months, the book plummeted in value, dropping to $201 in a November 2021 eBay auction.

The book began rising once more and is selling very well since Season 3 premiered on June 3.  (23) 9.8 graded copies have sold since June 3, with an average 30-day price of $452, higher than the 90-day and 1-year averages and the FMV.  While it’s a comic on the rise, expect another drop soon.  If you’re a collector interested in purchasing this book, your best bet is to wait a month or two until Season 3 is over and then pounce when no one is paying attention anymore.

First Appearance of The Seven

Market Reaction - The Boys & The Umbrella Academy Seasons 3

The Seven, the twisted group of super-heroes around which The Boys revolves, first appeared in The Boys #3.  The trajectory of this book has been similar to The Boys #1, albeit at a lower price.

(19) graded copies have sold since June 3.  The 30-day average now matches the 1-year average - $152 - after the June spike in sales and this is a book that is rising in value.  As with the first issue, this one will likely drop shortly after the Season 3 finale.

The Umbrella Academy - Season 3

Another unique take on super-heroes, The Umbrella Academy has been a big hit for Netflix.  No spoilers, but beside your favorites are a number of other characters showing up for the first time in Season 3.  Let’s take a look at the market reaction.

The Umbrella Academy’s First Appearance

Released as part of the Free Comic Book Day offering in 2007, Umbrella Academy: Free Comic Book Day marks the debut of the Umbrella Academy.  In the 9.8 grade, this comic had a huge spike in March 2019, rising as high as $540 in a fixed-price eBay sale.  The value cratered almost immediately after and the average sale price since has hovered between $150 and $200.

Only three 9.8 graded copies have sold in the month of June, and the average price has been $179, well within the range it has inhabited since 2019.

Umbrella Academy First Issue

The Umbrella Academy’s official first issue - The Umbrella Academy: Apocalypse Suite #1 - appeared in comic book shops in September 2007.  Like its predecessor, it saw a spike in March 2019 to $365 and then dropped precipitously in value.  The price has been more volatile than the FCBD issue since, with far more peaks and valleys.

Unlike its predecessor, The Umbrella Academy: Apocalypse Suite #1 has been rising in value recently, lifting from a low of $82 in October 2021 to a current 30-day average of $148, one dollar more than the 90-day average and $15 higher than the 1-year average.

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*Any perceived investment advice is that of the freelance blogger and does not represent advice on behalf of GoCollect.