LAS VEGAS--(BUSINESS WIRE)--Webcarzz, Inc., the company developing the upcoming virtual world targeted towards boys and their affinity for cars and racing, today announced it has entered into a partnership with world-renowned cartoonist Kyle Baker. Baker will develop a comic book series based on the signature Webcarzz world, an isometric playground populated by original cars that kids are creating. The announcement was made in a press conference today as part of the Kids@Play Summit at CES.

“The world of cars and racing – from a kids perspective – is something that I am very interested in exploring,” remarked Baker. “As both a father and an artist, I can appreciate the imaginative design of the Webcarzz world with its bold shapes and colors. It is the perfect setting for a new comic book.”

[video:youtube:uBlXmyt-gNo]

“Comic books and graphic novels are increasingly used to fuel new brands and intellectual properties in the video game space – and our relationship with Kyle is sure to spark the interest of consumers all around the world,” said Nique Fajors, Executive Vice President, Webcarzz Inc. “Kyle’s talent, combined with his exceptional sense of humor, will no doubt deliver an outstanding comic book that captures the vision and quality of the Webcarzz world and further entertains our consumers.”

An accomplished cartoonist, comic book writer, animator and artist, Baker has authored thirteen graphic novels, including You are Here, Why I Hate Saturn and King David. He was a writer and artist on Disney's PHINEAS AND FERB, and penned two Plastic Man books for Vertigo/DC Comics and Nat Turner, Cartoonist Volume 1 & 2 and The Bakers collection.

Baker is world recognized and the recipient of eight Eisner Awards, including four wins in the “Best writer/Artist: Humor” category. Baker has also won five Harvey Awards, several Glyph Comics Awards and three awards for his comic series Nat Turner (Best Cover, Best Artist, and Story of the Year); in 2007, he won Best Artist for The Bakers.

In addition to his comic work, Kyle Baker cartoons have been published in The New Yorker, The New York Times, Vibe, Esquire, BusinessWeek, Rolling Stone, The Village Voice and many other magazines, newspapers and books. His work in animation has appeared on MTV and he contributed to the Shrek and Looney Tunes movies.

Webcarzz is an integrated game experience that combines the depth of a massively multiplayer online game (MMO) and the competition of circuit track racing in a casual environment where all roads lead to fun. Webcarzz’ environment is comprised of shapes and structures that are constructed in real-time 3D as the players explore and interact through the game’s cities. The game is currently in closed beta. For more information on the closed beta test, email info@webcarzz.com.

About Webcarzz, Inc.

Webcarzz™ (www.webcarzz.com) is the next evolution in casual massively multiplayer online games. Targeted towards boys ages 6-12, Webcarzz offers the competition of circuit track racing in a casual environment where all roads lead to fun. Webcarzz.com is a COPPA-compliant site (Children's Online Privacy Protection Act) and offers safe chat services. The company is funded by Meakem Becker Venture Capital (www.mbvc.com). Webcarzz was formed in 2007 and is based in San Rafael, CA. To learn more about Webcarzz, visit us at www.webcarzz.com.

About Kids@Play

Kids@Play Summit is a conference and exhibition held at CES in Las Vegas that explores how kids, from toddler to teen, play, learn, communicate and entertain themselves in the digital world. For more information visit http://www.kidsatplaysummit.com.