Industry legend Rob Liefeld's explosive take on G.I. JOE's iconic ninja SNAKE EYES debuts on Wednesday, July 15th, and will feature 36 retailer and convention exclusive covers.

The press release follows:

Media Release -- The highly anticipated SNAKE EYES: DEADGAME comic book series written and illustrated by superstar creator Rob Liefeld (X-Force, Deadpool) is almost here! Hitting stores next Wednesday, the first issue of IDW Publishing's G.I. JOE comic book spin-off is being supported by a combined 36 Retailer and Convention Exclusive covers, including 9 covers illustrated by Liefeld himself!

"G.I. JOE is a storied franchise that has entertained fans across multiple generations! It was my first toy, and my passion for these characters and this world has run deep since I was a young boy consumed with all things 'Joe'," says Liefeld. "The opportunity to write and draw Snake Eyes, and adding all-new characters, challenges, and consequences to the pantheon of G.I. JOE has been the highlight of my career to date! I'm thrilled to release SNAKE EYES: DEADGAME #1 into the world courtesy of Hasbro and IDW! The support from fans has been incredible!"

Snake Eyes has long been the most mysterious member of the G.I. JOE team, but within the pages of DEADGAME, he'll finally be forced to play his hand! How long can he keep his past classified… and what deadly secrets will come back to haunt him?

"Rob Liefeld and Snake Eyes were destined to come together," says John Barber, IDW's Editor-in-Chief. "We could not be more excited to have one of comics' all-time most iconic artists take a stab — pun very much intended — at telling a tale of one of the world's most iconic characters."

"Rob Liefeld's unique take on the G.I. JOE franchise is truly the very definition of 'event comics,' guaranteed to generate fan excitement and attract lots of foot traffic to comic shops," says Chris Ryall, IDW's President, Publisher, and CCO. "We are extremely grateful for our retail and convention partners who have recognized SNAKE EYES: DEADGAME as one of Summer 2020's biggest titles and supported this launch so enthusiastically."

The first issue of SNAKE EYES: DEADGAME will arrive in stores on July 15. To reserve your copy, please contact your local comic shop or visit www.comicshoplocator.com to find a store near you.

G.I. JOE, the logo, and all related characters are trademarks of Hasbro and are used with permission. © 2020 Hasbro. All rights reserved. Licensed by Hasbro.

For more on G.I. JOE, please visit www.gijoe.com and follow G.I. JOE on Facebook, Twitter, and Instagram.

About IDW Publishing
IDW Publishing (IDWP), a subsidiary of IDW Media Holdings Inc. (OTC PINK: IDWM), is an award-winning publisher of comic books, graphic novels, art books, trade paperbacks, and tabletop games. IDWP is one of the top four publishers of comic books and graphic novels in the U.S. with a library of world-renowned licensed content and original series. IDWP's critically-acclaimed imprints include Top Shelf Productions, Artist's Editions, EuroComics, The Library of American Comics, Sunday Press, and Yoe! Books.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro's iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)

SNAKE EYES: DEADGAME

SNAKE EYES: DEADGAME