LOS ANGELES (November 17, 2008) – Are you the ultimate Hulk collector? Or are you just looking for a holiday gift that is mean and green?! Then be the first one to purchase your collection of the amazing 100+ Marvel Comics’ Hulk #1 covers!

This great book, with art by J. Scott Campbell, John Cassaday, Frank Cho, Terry Dodson, Dale Keown, John Romita Sr. and Jr. and many more features MORE covers and MORE pages than last year's Ultimate Spider-Man #100 Project…and at a lower price with a limited edition number of only 500!

There will one printing of the hardcover edition EVER and is only available via http://www.atomiccomicsstore.com/heroinitiative.html and directly from The Hero Initiative at upcoming conventions.

All proceeds benefit The Hero Initiative. So don’t miss out because when shipping begins on December 10th, you want to be on the list!

“Atomic Comics has been honored to be the official online source for Hero merchandise and promotions such as the Hulk 100 Project Hardcover. Hero’s innovative approach to fulfilling its honorable mission allows comic fans access to so much great stuff, it boggles the mind!" said Atomic Comics head honcho and Hero Board Member Mike Malve.

The Hulk 100 Project retails for only $19.99. This is a price reduction from Hero’s last Ultimate Spider-Man #100 project, which was $24.99. The book was solicited at 128 pages, but is now bumped up to 136 pages because there is more cool stuff!

The Hero Initiative is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterdays' creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work. It's a chance for all of us to give back something to the people who have given us so much enjoyment. Call 310-909-7809 or visit www.HeroInitiative.org for more information.