Some YouTubers have recently said that movie and TV show announcements no longer drive the comic book market. That theory will receive a new test during the next 24 hours (starting on January 31st) after James Gunn has made a slew of announcements regarding the future of the DCEU. One character that will join the DCEU for the first time and receive his own show on HBOMax is Booster Gold.
Born in Gotham City in the 25th century, Booster travels back in time to the present day and becomes a celebrity-seeking superhero who later joins the Justice League. How have the sellers and buyers reacted to this news?
75 copies of Booster Gold #1 sold on January 31st.
As of 9 pm ET on January 31st, sellers on eBay had listed 35 new copies of Booster Gold #1 (both raw and graded copies), Booster Gold’s first appearance. Clearly, sellers are still behaving in a manner that suggests they believe movie and TV show announcements still make a difference in terms of increasing the probability of selling their books. But a critical question remains – is there enough demand to meet all of this new supply?
The answer to that question appears to be a resounding yes! Among the 35 new listings of Booster Gold #1 mentioned above, 15 were sold on the same day. And what about copies of Booster Gold #1 that were listed on eBay prior to the announcement? As of 9pm ET on January 31st, an astounding sixty copies of those books had sold on eBay.
It’s possible that we may see 90+ copies of this book sell before the night is over. Clearly, buyers are still motivated by movie and TV show announcements as well.
News about the Booster’s TV show boosted the market value of a CGC 9.8 copy of his first appearance by 60%.
It’s clear that news about Booster Gold‘s new TV show has changed the volume of sales of his first appearance. More importantly, has it changed the price point of his first appearance? The answer to that question also appears to be a resounding yes!
Let’s take a look at the two most common grades on the CGC Census: a 9.8 (452 copies) and a 9.6 (536 copies). When you observe GoCollect’s sales history trend line, you can see a “hockey stick” effect for both of these books.
Specifically, on January 31st, CGC 9.8 copies of this book sold in the $500 to $550 range. The week before the announcement, this same book was selling in the $300 to $350 range. In other words, the TV announcement made this book jump roughly a 60% in value.
As for the CGC 9.6, on January 31st, 9.6s sold in the $140 to $185 range. Earlier in January, this same book sold in the $90 to $150 range. While the announcement did not have as big of an impact on the 9.6s, it did climb in value due to the news.
A bigger question is this — could this be a leading indicator that the comic book market may finally be turning around after being in a bear market for most of 2022? Is it a coincidence that the stock market also had its best January in four years?
What do you think? Please tell us in the comments section below!
*Any perceived investment advice is that of the freelance blogger and does not represent advice on behalf of GoCollect.
Great! I can finally start cashing out those Booster Gold #1s I’ve been hoarding for the last few decades.