Media Release — IRON MAN 2 rockets into theaters this spring after the fan-favorite Super Hero took the world by storm with his big screen debut two years ago. In 2010, Hasbro, Inc. (NYSE: HAS) recreates the exhilarating action from the most anticipated Super Hero film of the year with its explosive IRON MAN 2 toy line.
At the end of the original IRON MAN movie, TONY STARK reveals that he is IRON MAN. As fans await the premiere of the sequel, they too can take a turn at being like IRON MAN with three new role-play items. The new IRON MAN HELMET includes mission directives from Jarvis and a “slow release” visor that slides into place. Beyond donning the helmet, IRON MAN wannabes can strap on the IRON MAN 2 3-IN-1 REPULSOR, which is outfitted with projectiles, lights and sounds to replicate the Super Hero’s battles. To complete the fantasy makeover, kids can also attach the IRON MAN ARC CHEST LIGHT to their shirt.
For the first time ever, fans can control IRON MAN’s moves with the new R/C WALKING IRON MAN! The remote control allows boys to send IRON MAN walking forward across the floor and fire projectiles from his hands and shoulder rockets. Pressing his chest arc reactor engages other test modes, sounds, and familiar phrases. Available in the fall, this toy is destined to be high on boys’ lists for Santa.
The villain Ivan “WHIPLASH” Vanko joins both the movie series and the IRON MAN line of 3 ¾ inch action figures in 2010. The line also offers plenty of vehicles and playsets that recreate favorite moments from the movie.
Finally, ROCKET BOOST IRON MAN is designed to allow the youngest fans to participate in IRON MAN’s adventures. With an appearance that mimics the popular SUPER HERO SQUAD animated series, ROCKET BOOST IRON MAN is in 10.5 inch “chunky-type” figure that is suited to young kids’ hands. The toy features lights and sounds, a pop-up rocket pack as well as a flight mode and weapons mode.
A sample of Hasbro’s Iron Man 2 products available in 2010
IRON MAN 2 IRON MAN HELMET
(Approximate Retail Price: $34.99; Ages 5 & up; Available: Spring 2010)
In 2010, kids can slip on the IRON MAN 2 IRON MAN HELMET to hide their identity from their evil adversaries. The helmet is designed in IRON MAN’s signature style and features a variety of electronic lights and sounds, including data correspondence from JARVIS, his trusty computer companion. Fans will especially enjoy the helmet’s slow release visor that lends remarkable authenticity to this fun role-play toy.
IRON MAN 2 3-IN-1 REPULSOR GAUNTLET
(Approximate Retail Price: $14.99; Ages 4 & up; Available: Spring 2010)
Kids can also recreate the action and excitement of the IRON MAN 2 movie with the IRON MAN 2 3-IN-1 REPULSOR gauntlet! Fans can blast adversaries by firing projectiles from the gauntlet, which features lights and sounds.
IRON MAN 2 ARC CHEST LIGHT
(Approximate Retail Price: $6.99; Ages 4 & up; Available: Spring 2010)
As fans know, TONY STARK’s armored suit’s technology hinges on drawing its power from the one-of-a-kind arc reactor in his chest. Now, all kids can pretend to draw their IRON MAN role-playing energy from the light-up IRON MAN 2 ARC CHEST LIGHT, which features power-up sounds and easily clips onto shirts.
IRON MAN 2 RC WALKING IRON MAN
(Approximate Retail Price: $49.99; Ages 4 & up; Available: Fall 2010)
An IRON MAN action figure so technologically advanced that even STARK INDUSTRIES is jealous! The IRON MAN 2 RC WALKING IRON MAN figure is nearly as mobile and action-packed as his on-screen counterpart. Operated with a handheld remote control, this figure easily navigates forward across the floor or tabletop and is loaded with electronic lights, movie sounds, and projectiles that shoot from the figure’s arms and shoulder rockets!
IRON MAN 2 ROCKET BOOST IRON MAN
(Approximate Retail Price: $24.99; Ages 3 & up; Available: Spring 2010)
The IRON MAN 2 ROCKET BOOST IRON MAN is one of the largest IRON MAN figures Hasbro has introduced to date. Standing at an impressive 10 ½ inches tall and styled in a cute fashion, this kid-friendly figure is loaded with enough action-packed excitement to entertain a room full of children. With both a flight mode and weapons mode, the figure features a pop-up rocket pack, projectile-firing missiles, light-up eyes, an arc reactor chest light, and a repulsor gauntlet, all of which are sure to please any kid.
IRON MAN 2 3 ¾” MOVIE ACTION FIGURES
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Spring 2010)
Recreate the action and excitement of the IRON MAN 2 movie with Hasbro’s all-new IRON MAN 2 3 ¾” MOVIE ACTION FIGURES. In 2010, the line will include 17 IRON MAN action figures, as well as five supporting characters and villains. And not only do the figures feature excellent articulation, they also include a display stand and collectible “Armor Cards.” Each set of cards displays different parts of an IRON MAN suit – by overlaying the cards on each other, fans can create more than 46 different suits of armor!
IRON MAN 2 ROLLING BATTLE HEADQUARTERS
(Approximate Retail Price: $34.99; Ages 4 & up; Available: Fall 2010)
Even IRON MAN must restock supplies and examine reconnaissance data while flying around protecting the Earth, and that is what makes the IRON MAN 2 ROLLING BATTLE HEADQUARTERS such a great addition to the toy line in 2010. The playset clamshells open to reveal a wide array of features, including electronic lights and sounds, a projectile-firing Gatling gun, and a light-up computer monitor where kids can display their collectible “Armor Cards.” The vehicle comes with a figure, armor accessories and three “Armor Cards.”
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of the Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com