Fantagraphics Signs Exclusive Distribution Deal With Diamond

by Jeff

Diamond Comic Distributors is pleased to announce it has cemented an exclusive distribution deal with Fantagraphics Books to exclusively distribute their products to comic book, game, and specialty store market outlets worldwide.

As a result of this exclusive arrangement, Diamond customers will receive an increased discount on Fantagraphics titles, which were formerly available primarily at an F discount (lower of 45% or Standard Discount), but will now be offered at an E discount (lower of 50% or Standard Discount). Furthermore, this new relationship will allow Diamond to stock the full range of Fantagraphics titles in deeper quantities, resulting in increased fill rates for retailers. Another bonus to stores already carrying a wide selection of Fantagraphics Books will be the ability to combine shipping with other product ordered through Diamond, effectively cutting retailers’ expenses on shipping (as opposed to ordering direct from the publisher).

Diamond and Fantagraphics Books have had a longstanding relationship in the comic book specialty market, going back over 25 years of distributing Fantagraphics’ award-winning graphic novels and comics. Fantagraphics Books has become the leading publisher of alternative or “art” comics in North America. The company was a vocal proponent of comics as an authentic artistic expression since 1976 when it began publishing The Comics Journal, a magazine devoted to the history and aesthetics of cartooning. By the early 1980s, Fantagraphics found itself at the forefront of the burgeoning movement to carve out a place for comics in popular culture next to fiction, film, and music. Fantagraphics has gained an international reputation for the consistency of its high editorial and production standards and the range of its publishing program — from Charles Schulz and Jules Feiffer to Daniel Clowes and the Hernandez Brothers.

“This new relationship with Diamond in the Direct Market will better serve retailers in every way,” said Fantagraphics Publicity Director Eric Reynolds. “They will get a better discount, better shipping rates, and have our entire backlist available for immediate reorder. It will also free up some resources here to focus more concertedly on the direct market.”

“We’re pleased that Fantagraphics has decided to expand our relationship and entrust us with such critical parts of their business,” said Diamond Vice President of Purchasing Bill Schanes. “We look forward to working with Fantagraphics as they truly embody the true art and expression that is the comics and graphic novels medium.”

Additionally, Diamond was also awarded the rights to exclusively distribute Fantagraphics Books products to the Canadian book market under the banner of its sister company, Diamond Book Distributors. Fantagraphics will continue to be represented to the U.S. book market by W.W. Norton & Co.

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