Media Release — Dr Pepper and 7-Eleven stores have combined superpowers to celebrate the release of Marvel Studios’ highly anticipated feature film, “Thor.” Consumers can win epic prizes and get a free one-month online subscription to Marvel Digital Comics while defeating their Super Hero thirst with the iconic 23 flavors of Dr Pepper in a collectible 7-Eleven Super Big Gulp cup.
“Dr Pepper is thrilled to partner with 7-Eleven and Marvel Entertainment to give our fans the chance to become part of the ‘Thor’ adventure,” said Dave Fleming, director of marketing for Dr Pepper. “Our fans have expressed a thirst for superpowered experiences, so we’re excited to bring ‘Thor’ to life in 7-Eleven stores.”
Fans can experience the power of Thor at participating 7-Eleven locations. In addition to 10 collectible cups for Slurpee and Big Gulp beverages, customers will discover a new, limited-edition Slurpee flavor – Blue Lightning Blast – as well as limited-edition spoon-straws, featuring key characters from the film. Text 711 to PEPPER (737737) by May 10 for a chance to win 1 of 3 superpowered prizes from Dr Pepper and 7-Eleven.
Dr Pepper fans can also unleash the power of Thor and win the ultimate Super Hero powers of flight, speed and strength by locating one of the limited-edition Dr Pepper Hammer cans or two-liter bottle caps. With the power of flight, Dr Pepper fans can rule the skies during a ride in an authentic fighter jet. With the power of speed, fans can shatter the 200-mph barrier during a ride in a supercar. With the power of strength, fans can receive personal training sessions that can supercharge their bodies.
Every code found on collectible Dr Pepper Hammer cans and two-liter bottle caps is a winner. Non-winning caps/cans will not have a code. Codes found on 20oz Dr Pepper Hammer bottles can be redeemed for a free one-month subscription to Marvel Digital Comics. While only a few lucky fans will win the ultimate Super Hero experience, fans also have the chance to win additional prizes, such as 3-D televisions, airline gift cards, premium movie tickets or a year’s supply of Dr Pepper. For program details and to request or redeem promotion codes, visit DrPepper.com by June 30. No purchase is necessary. Codes must be redeemed by July 31.
Visit 7-Eleven.com or see in-store details for more information by May 10 on 7-Eleven prizes. Paramount Pictures will release “Thor” nationwide on May 6, 2011.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,400 7-Eleven® stores in North America. Globally, there are more than 40,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine’s 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine’s Franchise 500 list for 2009, #3 in Forbes magazine’s Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies, #6 in AllBusiness AllStar Franchise ranking and #29 among Top 100 Chains in Food Service. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. In addition, Symphony IRI recognized 7-Eleven in its 2009 Shopper-Centric Marketing Innovation program, and 7-Eleven received the 2010 Retailer of the Year from PL Buyer because of the company’s private-label brand initiative. The company is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.
Thor, the Movie © 2011 MVL Film Finance LLC. Marvel, Thor, all character names and their distinctive likenesses: TM & © 2011 Marvel Entertainment, LLC and its subsidiaries. www.marvel.com. All Rights Reserved. Super Hero(es) is a co-owned registered trademark.