Media Release — Dark Horse makes two announcements today in relation to their highly successful Domo program. The first announcement follows on the footsteps of the company’s recently launched blind-box Qee program, created in conjunction with Toy2R and featuring the likeness of Japanese NHK television’s mascot, Domo.
As part of a new vinyl toy test initiative by the Target retail chain, new packaging solutions and colorways have been created of this popular character with the mass-market audience in mind. For collectors, these special Qees have been produced in four new, exclusive colors that were previously unavailable. Domos in the new colors are now available in a special blind-box two-pack. These new colors include solid yellow and solid orange, as well as translucent black and translucent blue.
“We have tried to introduce the ‘mystery box’ genre to a more casual consumer, with an equally weighted ratio of four different colors packed in a blind box and paired with a visible brown Domo Qee,” said Dark Horse’s vice president of product development, David Scroggy. “The customer has an equal shot at one of four possible surprise colors. The blister-carded package for the single Domo Qee choices are something new for both Toy2R and Dark Horse. None of these colors is a part of our regular mystery-box assortment, so we hope this will be of interest to collectors as well as the general public.”
“Obviously these are new outlets for designer toys, so you must step back and see what works best for them while still capturing the essence of the designer-toy genre,” said Toy2R founder and president Raymond Choy.
These exclusive Domo releases are available now at select Target locations. A complete list can be found here:
In addition, Dark Horse also announces a color change in the upcoming Dark Horse Deluxe line of 4″ flocked Domo vinyls. The previously announced Raging Red color has been changed to Mint Green. The edition size will remain at five hundred pieces.
Qee (pronounced “key”) is a collection of designer toys created by Hong Kong-based company Toy2R, which was founded by Raymond Choy in 1995. Qees are produced in limited numbers and are highly collectible. Many contemporary artists and designers from Asia, Australia, Europe, North America, and South America have designed figures. Domo is the mascot of NHK television in Japan, and is breaking out worldwide as animation, toys, publishing and apparel.
About Big Tent Entertainment LLC
Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for viral sensation Domo and the North American agency of record for a number of children’s properties including: Discovery Kids, the leader in real world, educational content for children; The Wiggles, the world’s most popular pre-school entertainers; and Miffy & Friends, one of the largest brands for infants, toddlers and preschoolers with an all-new tween/teen program. Additionally, Big Tent serves as the U.S. licensing agent for the masters of freestyle motocross, the Crusty Demons, and the world’s most popular series about girls and horses, The Saddle Club. The Company is also the worldwide management company for renowned art licensing agency Alaska Momma.
About Dark Horse
Since 1986, Dark Horse Comics has proven to be a solid example of how integrity and innovation can help broaden a unique storytelling medium and establish a small, homegrown company as an industry giant. The company is known for the progressive and creator-friendly atmosphere it provides for writers and artists. In addition to publishing comics from top talent like Frank Miller, Mike Mignola, Neil Gaiman, Gerard Way, and comics legend Will Eisner, Dark Horse has developed such successful characters as the Mask, Timecop, and SpyBoy. Additionally, its highly successful line of comics and products based on popular properties includes Star Wars, Indiana Jones, Buffy the Vampire Slayer, Aliens, Conan, Emily the Strange, Tim Burton, Trigun, Serenity, and Domo. Today, Dark Horse Comics is the third-largest comic-book publisher in the U.S. and is recognized as one of the world’s leading publishers of licensed comics material.