Diamond’s Top 50 Toys for December 2012

by Jeff

oct120316 Diamond's Top 50 Toys for December 2012Media ReleaseMedia Release — Sporting the new costume from the pages of the “New 52,” the Justice League: Superman Action Figure from DC Collectibles was the best-selling toy product to comic book specialty retailers in December. DC Collectibles had a strong month in December with four products in the top ten including the DC Comics Cover Girls: Harley Quinn Statue at #2, the “We Can Be Heroes” Justice League Box Set (November’s top selling toy product) at #4, and the Dark Knight Returns Action Figure Box Set at #8.

Diamond Select Toys had two products in the top ten — the Marvel Select: Barbarian Hulk Action Figure at #4 and the Marvel Select: Storm Action Figure at #9.

Also with two products in the top ten was Hong Kong manufacturer Enterbay — The Dark Knight: Batman HD Masterpiece Figure ranked #5 and The Dark Knight: The Joker HD Masterpiece Figure ranked #6.

Rounding out the top ten were Kotobukiya with the DC Comics: Power Girl Bishoujo Statue at #7 and Bowen Designs with the Spider-Man Red Museum Statue at #10.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

DollarRank QtyRank Toy VendName
1 1 JUSTICE LEAGUE SUPERMAN ACTION FIGURE DC COMICS
2 6 DC COMICS COVER GIRLS HARLEY QUINN STATUE DC COMICS
3 7 WE CAN BE HEROES JUSTICE LEAGUE 7 PACK BOX SET DC COMICS
4 2 MARVEL SELECT BARBARIAN HULK AF DIAMOND SELECT TOYS LLC
5 46 DARK KNIGHT BATMAN HD MASTERPIECE AF ENTERBAY INTERNATIONAL LTD.
6 52 DARK KNIGHT JOKER HD MASTERPIECE AF ENTERBAY INTERNATIONAL LTD.
7 8 DC POWER GIRL BISHOUJO STATUE KOTO INC.
8 4 DARK KNIGHT RETURNS ACTION FIGURE BOX SET DC COMICS
9 3 MARVEL SELECT STORM AF DIAMOND SELECT TOYS LLC
10 38 SPIDER-MAN RED MUSEUM STATUE BOWEN DESIGNS
11 10 BATMAN BLACK & WHITE STATUE BY FRANK MILLER 2ND ED DC COMICS
12 14 DC COMICS COVER GIRLS POISON IVY STATUE DC COMICS
13 27 DARK KNIGHT RISES BATMAN ARTFX STATUE KOTO INC.
14 15 DC COMICS COVER GIRLS CATWOMAN STATUE DC COMICS
15 17 WALKING DEAD MINIMATES SER 2 DIAMOND SELECT TOYS LLC
16 56 SPIDER-MAN BLK COSTUME MUSEUM POSE STATUE BOWEN DESIGNS
17 43 MARVEL UNIVERSE AF ASST 201204 HASBRO TOY GROUP
18 11 SW BOBA FETT ARTFX+ STATUE ROTJ VER KOTO INC.
19 16 DC COMICS SUPER VILLAINS JOKER BUST DC COMICS
20 61 SW VINTAGE AF ASST 201208 HASBRO TOY GROUP
21 110 BATMAN SUPER ALLOY 1/6 SCALE FIG PLAY IMAGINATIVE
22 25 DC COMICS SUPER HEROES SUPERGIRL BUST DC COMICS
23 20 MUNSTERS KOACH 1/15 SCALE VEHICLE DIAMOND SELECT TOYS LLC
24 33 DEVIL MAY CRY 3 PLAY ARTS KAI DANTE AF SQUARE ENIX INC
25 81 MARVEL X TOKIDOKI FRENZIES 30PC BMB DS TOKIDOKI LLC

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