Diamond’s Top 50 Toys for 2012

by Jeff

jan120384 Diamond's Top 50 Toys for 2012Media Release — Based on Warner Bros. Interactive Entertainment’s best-selling video game Batman: Arkham City, DC Collectibles’ Batman: Arkham City Series 2 Action Figures were the best-selling Toy product to direct market retailers in 2012.

DC Collectibles had a strong year in 2012 with six of the year’s top selling products. In addition to the Batman: Arkham City figures, the “We Can Be Heroes” Justice League Box Set ranked #2, the Justice League: Batman Action Figure ranked #4, the StarCraft Premium Series 2 Action Figures ranked #6, the Batman: Arkham City Series 3: Batman Action Figure ranked #8, and the Justice League: Darkseid Deluxe Action Figure ranked #10.

Diamond Select Toys had two products in the top ten — the Marvel Select: Spider-Man Action Figure ranked #3 and the Marvel Select: Amazing Spider-Man Movie Action Figure ranked #7.

Rounding out the top ten were Big Fish Toys with the Mass Effect 2 Series 2 Action Figures at #6 and Square Enix with the Batman: Arkham Asylum Play Arts ~Kai~: Harley Quinn Action Figure at #9.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

DollarRank QtyRank Toy VendName
1 27 BATMAN ARKHAM CITY SER 2 DC COMICS
2 14 WE CAN BE HEROES JUSTICE LEAGUE 7 PACK BOX SET DC COMICS
3 1 MARVEL SELECT SPIDER-MAN AF DIAMOND SELECT TOYS LLC
4 3 JUSTICE LEAGUE BATMAN ACTION FIGURE DC COMICS
5 117 MASS EFFECT 3 SERIES 2 AF ASST BIG FISH TOYS, INC.
6 129 STARCRAFT PREMIUM SER 2 MASTER CASE ASST DC COMICS
7 4 MARVEL SELECT AMAZING SPIDER-MAN MOVIE AF DIAMOND SELECT TOYS LLC
8 5 BATMAN ARKHAM CITY SER 3 BATMAN AF DC COMICS
9 35 BATMAN ARKHAM ASYLUM PLAY ARTS KAI HARLEY QUINN AF SQUARE ENIX INC
10 46 JUSTICE LEAGUE DARKSEID DELUXE AF DC COMICS
11 37 BATMAN ARKHAM ASYLUM PLAY ARTS KAI ARM BATMAN AF SQUARE ENIX INC
12 6 MARVEL SELECT AVENGERS MOVIE HAWKEYE AF DIAMOND SELECT TOYS LLC
13 41 BATMAN ARKHAM ASYLUM PLAY ARTS KAI BATMAN AF SQUARE ENIX INC
14 7 JUSTICE LEAGUE SUPERMAN ACTION FIGURE DC COMICS
15 43 BATMAN ARKHAM ASYLUM PLAY ARTS KAI JOKER AF SQUARE ENIX INC
16 151 WALKING DEAD TV SERIES 2 AF ASST TMP TOYS / MCFARLANE’S TOYS
17 44 ARKHAM ASYLUM DELUXE TITAN JOKER AF DC COMICS
18 177 TMNT RETRO COLLECTOR AF ASST PLAYMATES
19 30 ARKHAM CITY KILLER CROC DLX AF DC COMICS
20 214 THOR CLASSIC ACTION STATUE BOWEN DESIGNS
21 8 MARVEL SELECT COLOSSUS AF DIAMOND SELECT TOYS LLC
22 169 MASS EFFECT 3 SERIES 1 AF ASST BIG FISH TOYS, INC.
23 9 MARVEL SELECT AVENGERS MOVIE IRON MAN MK VI AF DIAMOND SELECT TOYS LLC
24 152 MARVEL X TOKIDOKI FRENZIES 30PC BMB DS TOKIDOKI LLC
25 179 WALKING DEAD TV SERIES 1 AF ASST TMP TOYS / MCFARLANE’S TOYS
26 39 ARKHAM CITY MR FREEZE DLX AF DC COMICS
27 10 JUSTICE LEAGUE FLASH ACTION FIGURE DC COMICS
28 60 DC HARLEY QUINN BISHOUJO STATUE KOTO INC.
29 82 DC COMICS COVER GIRLS HARLEY QUINN STATUE DC COMICS
30 11 MARVEL SELECT GREEN GOBLIN AF DIAMOND SELECT TOYS LLC
31 176 MARVEL LEGENDS 6-IN AF ASST 201203 HASBRO TOY GROUP
32 13 JUSTICE LEAGUE WONDER WOMAN AF DC COMICS
33 105 DARK KNIGHT RISES BATMAN 1/6 SCALE ICON STATUE DC COMICS
34 12 BATMAN ARKHAM CITY SER 3 PENGUIN AF DC COMICS
35 2 MARVEL SELECT AVENGERS MOVIE HULK AF DIAMOND SELECT TOYS LLC
36 15 BATMAN ARKHAM CITY SER 3 AZRAEL AF DC COMICS
37 115 DARK KNIGHT RISES CATWOMAN 1/6 SCALE ICON STATUE DC COMICS
38 386 DARK KNIGHT BATMAN HD MASTERPIECE AF ENTERBAY INTERNATIONAL LTD.
39 18 MARVEL SELECT AMAZING SPIDER-MAN MOVIE LIZARD AF DIAMOND SELECT TOYS LLC
40 54 KNIGHT RIDER 1/15 SCALE KITT DIAMOND SELECT TOYS LLC
41 203 BATMAN HUSH BATMAN RAH MEDICOM TOY CORPORATION
42 17 MARVEL SELECT INCREDIBLE HULK AF DIAMOND SELECT TOYS LLC
43 119 BATMAN ARTFX STATUE BLACK COSTUME VER KOTO INC.
44 425 DARK KNIGHT JOKER HD MASTERPIECE AF ENTERBAY INTERNATIONAL LTD.
45 16 SW R2-D2 FIGURE BANK DIAMOND SELECT TOYS LLC
46 296 THOR MODERN MUSEUM STATUE BOWEN DESIGNS
47 19 BATMAN ARKHAM CITY SER 3 RAS AL GHUL AF DC COMICS
48 86 BATMAN BLACK & WHITE JOKER STATUE BRIAN BOLLAND DC COMICS
49 271 SPIDER-MAN ACTION STATUE BOWEN DESIGNS
50 21 JUSTICE LEAGUE AQUAMAN AF WAVE 3 DC COMICS

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