Diamond's Top 25 Toys for July 2013

Media Release -- The power of the Green Lantern Corps was brought to life by DC Collectibles with their Green Lantern: 1:1-Scale Power Battery Prop Replica (with Ring), the best-selling toy product to direct market specialty retailers in July. In total, DC Collectibles had two products in the top ten, with the DC: The New 52 – Martian Manhunter Action Figure ranking #10.

Square Enix had four products in July's top ten, led by The Dark Knight Play Arts Kai: The Joker Action Figure at #2. Also in the top ten were the Batman: Arkham City Play Arts Kai: Harley Quinn Action Figure at #4, The Dark Knight Trilogy Play Arts Kai: Catwoman Action Figure at #5, and the Batman: Arkham City Play Arts Kai: Poison Ivy Action Figure at #7.

Rounding out the top ten with one product each were Diamond Select Toys, Kotobukiya, McFarlane Toys, and Medicom.

Data for Diamond's sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.