Diamond’s Top 25 Toys for July 2012

by Jeff

jan121830 Diamond's Top 25 Toys for July 2012Media Release — Bowen Designs’ Spider-Man Action Statue, sculpted by Randy Bowen, was the best-selling toy product to comic book specialty retailers in July. Also in the top ten from Bowen Designs was the Juggernaut Statue, sculpted by Phil Ramirez, at #2.

Kotobukiya had three pieces in the top ten in July, led by the Marvel: Storm Bishoujo Statue at #3. The Classic Avengers: Iron Man Fine Art Statue ranked #8, followed by the Star Wars: Yoda “The Empire Strike Back” ArtFX Statue at #10.

DC Collectibles had two items in the top ten — the Justice League Wave 1: Green Lantern Action Figure at #4 and the Justice League Wave 2: Aquaman Action Figure at #9.

Also with two items in the top ten was Diamond Select Toys; the Marvel Select: Avengers Movie: Hawkeye Action Figure ranked #5 and the Marvel Select: Juggernaut Action Figure ranked #6.

Rounding out the top ten was Playmates with the Teenage Mutant Ninja Turles Retro Collector Action Figures at #7.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

DollarRank QtyRank Toy Vendor
1 23 SPIDER-MAN ACTION STATUE BOWEN DESIGNS
2 32 JUGGERNAUT STATUE BOWEN DESIGNS
3 14 MARVEL STORM BISHOUJO STATUE KOTO INC.
4 1 JUSTICE LEAGUE GREEN LANTERN AF WAVE 1 DC COMICS
5 2 MARVEL SELECT AVENGERS MOVIE HAWKEYE AF DIAMOND SELECT TOYS LLC
6 3 MARVEL SELECT JUGGERNAUT AF DIAMOND SELECT TOYS LLC
7 55 TMNT RETRO COLLECTOR AF ASST PLAYMATES
8 51 IRON MAN CLASSIC AVENGERS FINE ART STATUE KOTO INC.
9 6 JUSTICE LEAGUE AQUAMAN AF WAVE 2 DC COMICS
10 29 SW YODA ARTFX STATUE EMPIRE STRIKES BACK VER KOTO INC.
11 4 MARVEL SELECT INCREDIBLE HULK AF DIAMOND SELECT TOYS LLC
12 7 MARVEL SELECT ABOMINATION AF DIAMOND SELECT TOYS LLC
13 74 SHANNA STATUE BOWEN DESIGNS
14 26 DARK KNIGHT RISES BATMAN 1/12 SCALE STATUE DC COMICS
15 8 MARVEL SELECT THING AF DIAMOND SELECT TOYS LLC
16 40 FIREFLY LITTLE DAMN HEROES SERENITY MAQUETTE QUANTUM MECHANIX INC
17 9 MARVEL SELECT BROWN WOLVERINE AF DIAMOND SELECT TOYS LLC
18 85 SW ESB DARTH VADER STATUE GENTLE GIANT STUDIOS
19 5 SW CLONE TROOPER BUST BANK DIAMOND SELECT TOYS LLC
20 28 DARK KNIGHT RISES CATWOMAN 1/12 SCALE STATUE DC COMICS
21 10 MARVEL SELECT SPIDER-MAN AF DIAMOND SELECT TOYS LLC
22 104 BTTF FLUX CAPACITOR UNLIMITED EDITION DIAMOND SELECT TOYS LLC
23 11 MARVEL SELECT AVENGERS MOVIE IRON MAN MK VI AF DIAMOND SELECT TOYS LLC
24 15 JUST US LEAGUE SER 1 AQUAMAN AF DC COMICS
25 12 STAR WARS COMMANDER CODY BUST BANK DIAMOND SELECT TOYS LLC

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