Diamond Announces Top Products for December 2008

by Jeff

(BALTIMORE, MD) — (January 15, 2009) — Marvel Comics’ Secret Invasion #8 was the best-selling comic book title based on total unit sales to comic book specialty shops for December 2008, according to Diamond Comic Distributors.

The conclusion to Brian Michael Bendis and Leinil Yu’s epic limited series event, Secret Invasion #8 joins other series issues at the top of the sales charts, marking an unprecedented run for the title.

Marvel Comics also grabbed the top publisher spot in December, leading both Retail Dollar and Unit Market Shares, with a 45.05% Unit Market Share, and a 49.63% Retail Dollar Market Share.

The top-selling graphic novel for November was DC Comics’ Joker HC, which reunited the acclaimed team behind Lex Luthor: Man of Steel – writer Brian Azzarello and artists Lee Bermejo & Mick Gray – for an in-depth look at the Clown Prince of Crime.

DC Direct’s World of Warcraft Series 3 Master Case Assortment netted the number one Toy product and The Upper Deck Company’s World of Warcraft CMG Deluxe Edition Set was the best-selling Game product to comic book specialty shops.

TOP
COMIC BOOK PUBLISHERS

  QUANTITY SHARE RETAIL SHARE
MARVEL
COMICS
45.05% 49.63%
DC
COMICS
29.05% 31.15%
DARK
HORSE COMICS
5.23% 4.24%
IMAGE
COMICS
3.59% 3.21%
IDW
PUBLISHING
2.90% 2.57%
OTHERS 14.18% 9.20%

TOP 10 COMICS

Quantity Rank Description Price Item Code Vendor
1 SECRET INVASION
#8
$3.99 SEP082358-60 Marvel Comics
2 FINAL CRISIS
#5
$3.99 AUG080114 DC Comics
3 SECRET INVASION
DARK REIGN
$3.99 OCT082339-40 Marvel Comics
4 NEW AVENGERS
#47
$2.99 SEP082361 Marvel Comics
5 NEW AVENGERS
#48
$2.99 OCT082345 Marvel Comics
6 BATMAN #682 $2.99 SEP080111-2 DC Comics
7 BATMAN #683 $2.99 SEP080113-4 DC Comics
8 HULK #9 $2.99 OCT082409-10 Marvel Comics
9 MIGHTY AVENGERS
#20
$2.99 SEP082368 Marvel Comics
10 ULTIMATUM #2 $3.99 SEP082309-10 Marvel Comics

TOP 10 GRAPHIC
NOVELS & TRADE PAPERBACKS

Quantity Rank Description Price Item Code Vendor
1 JOKER HC $19.99 JUL080124 DC Comics
2 WATCHMEN TP $19.99 FEB058406 DC Comics
3 JACK OF FABLES
TP VOL 04 AMERICANA (MR)
$14.99 SEP080219 DC Comics
4 NARUTO TP VOL
33
$7.95 SEP084332 VIZ Media
5 STAR WARS CLONE
WARS TP VOL 02 CRASH COURSE
$7.95 AUG080083 Dark Horse
Comics
6 STAR WARS LEGACY
TP VOL 04 ALLIANCE
$15.95 AUG080086 Dark Horse
Comics
7 BLEACH TP VOL
25
$7.95 SEP084333 VIZ Media
8 ASTONISHING
X-MEN HC VOL 02
$34.99 SEP082437-8 Marvel Comics
9 ULTIMATES 3
PREMIUM HC: WHO KILLED SCARLET WITCH
$24.99 OCT082502-4 Marvel Comics
10 BATMAN JOKERS
ASYLUM TP
$14.99 SEP080172 DC Comics

TOP 10 TOYS

 

Retail Rank Description Code Vendor
1 WORLD OF WARCRAFT
SERIES 3
APR080319 DC Direct
2 STAR WARS CRIMSON
EMPIRE CRUCIBLE

PREVIEWS EXCLUSIVE ACTION FIGURE
PACK

JAN088285 Kenner/Hasbro
3 IRON MAN MOVIE
FINE ART STATUE
MAY084835 Kotobukiya
4 STAR WARS:
ULTIMATE QUARTER SCALE:

DARTH MAUL ACTION FIGURE

AUG084941 Diamond Select
Toys
5 WORLD OF WARCRAFT
TAUREN HUNTER
MAY080302 DC Direct
6 WONDER WOMAN
1/4 SCALE MUSEUM QUALITY STATUE
APR080306 DC Direct
7 JLA BUILD A
SCENE STATUE PART 3
MAR080253 DC Direct
8 BLACK CANARY
1/6 SCALE DELUXE COLL FIGURE
MAY080287 DC Direct
9 DARK KNIGHT
JOKER 1/6 SCALE COLL FIGURE
APR080295 DC Direct
10 MARVEL SELECT
BEST OF ACTION FIGURE ASST #3 
JUN083586 Diamond Select
Toys

TOP
10 GAMES

Retail Rank Description Code Vendor
1 WORLD OF WARCRAFT
CMG DELUXE EDITION SET
MAY085148 The Upper Deck
Company
2 WORLD OF WARCRAFT
CMG BOOSTER PACK
MAY085149 The Upper Deck
Company
3 YU GI OH TCG
CROSSROADS OF CHAOS SE
OCT085195 The Upper Deck
Company
4 DC HEROCLIX
ARKHAM ASYLUM BOOSTER PACK
AUG085406 WizKids
5 VS SYSTEM TCG
MARVEL EVOLUTION BOOSTER PCK DIS (Net)
SEP085214 The Upper Deck
Company
6 MAGIC THE GATHERING:
TCG SHARDS ALARA BOOSTER
MAY088379 Wizards of
the Coast
7 BATTLESTAR
GALACTICA BOARD GAME
AUG085302 Fantasy Flight
Publishing
8 MOUSE GUARD
RPG HC
JUN083656 Archaia Studios
Press
9 TALISMAN BOARD
GAME REVISED 4TH ED
SEP085144 Fantasy Flight
Publishing
10 D&D MANUAL
OF THE PLANES
OCT085207 Wizards of
the Coast

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts—which include the monthly market shares and all top product charts—are compiled by Diamond Comic Distributors from a universe of over 4,000+ accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

ABOUT DIAMOND COMIC DISTRIBUTORS—the world’s largest distributor of English-language comic books and pop-culture related merchandise, Diamond is based in Baltimore, MD, and services more than 4,000 specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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