MerchGirlMedia Release -- This Fall the worlds of music and comics team up for a the release of a brand new creation as rapper Murs and comic guru Josh Blaylock join forces.

Combining and connecting the internet with the world of print publication, the two creative powerhouses each bring their intimate subcultural fluency to the project; Murs from the territory of streets, beats and rhymes and as an outspoken, active comic fan (as noted by his weekly twitter updates) and Blaylock from his own realm of the comic world as the founder and president of Devil's Due Publishing.

Yumiko "Yumi" Morales is a lost soul working as a merch girl for her boyfriend's touring hip-hop-funkadelic-party band "Murder Acts", but ends up caught in a supernatural thrill ride when she's left alone in a small strange town. It seems that only a bizarre opening act comprised of uncanny, mysterious figures have a clue to what is happening to her, and what she must do to stop it.

The first chapter of MerchGirl will debut as a serialized strip online this September, and be available in print in the following months from Devil's Due Publishing, with additional exclusive print-only content. The comic will be supported through agressive social online marketing to music and comic book fans alike, through the traditional comic book store marketing channels, and during Murs upcoming multi-city tour in the fall.

MerchGirl is one of the first spin-off efforts of the recently annouced PopCult collective, an entertainment and pop culture solutions company.

Interested readers may sign up for the mailing list now at the MerchGirl website.

Anyone in San Diego this weekend for the Comic-Con may also RSVP to the PopCultour party, hosted by Blaylock and Murs by clicking on the link below:

http://app.mobilestorm.com/cp/viewRsvpForm.php?q=NTYzOA==

Find out more about Murs, Blaylock, Devil's Due and PopCult at the following links:

www.Merch-Girl.com
www.DevilsDue.net
www.mursmusic.com
www.twitter.com/murs
www.twitter.com/joshblaylock
www.twitter.com/popcultivator
www.popcultivator.com
www.facebook.com/joshblaylock