Media Release — To give retailers enough time to collect orders from their customers we will resolicit the VILLAINS MONTH 3-D MOTION COMPLETE SET in the October Previews to arrive in stores on February 12, 2014. Orders placed under the code JUN138292 will be cancelled.
VILLAINS MONTH 3-D MOTION COVER ALLOCATION FAQ v2.0
1. What portion of my orders for the Villains Month 3-D Motion Covers will I receive on each title?
The allocations are not based on your orders for the Villains Month 3-D Motion Covers. Instead, your allocations are based on an average of your orders of each Villains Month titles’ base title over the past few months. Allocations will range from approximately 50% fill to nearly 100% fill on different titles.
2. So my initial orders or FOC orders or order advances… none of these were used?
Correct. It’s also why we did not offer the subsequent weeks of 3-D Motion Covers on FOC. We considered letting these issues go through on FOC, but due to the allocations there was no way you would receive your full orders on these titles. It seemed unfair to have retailers go to the trouble of going through the process where it would not impact the outcome. We would rather have you focus on planning your strategy for the allocations, your orders on the 2-D Standard Editions and on the Complete Set.
3. When will I know my allocated numbers?
The allocation lists for DC’s Villains Month 3-D Motion Cover issues are available now at https://retailerservices.diamondcomics.com/DCSpecial/DC3DCovers
The list will show your current Diamond Order and your Allocation Order.
4. Okay. I have the allocation list. I want to cut my orders on the Villains Month 3-D Motion Cover issues.
If you wish to decrease your orders on any of the 3-D motion cover issues, please contact your Diamond Customer Service Representative or DC Sales Representative. All decreases must be received by Friday, August 23.
5. Why didn’t DC print at least as many copies of each of the 3-D motion cover issues as they do on the regular monthly series?
Orders greatly exceeded DCE’s expectations. We did not anticipate that the demand for these covers would be as large – or larger – than the demand for each monthly series. The 3-D motion covers also required a much longer production time than normal covers, so we had to set print runs on these issues out of cycle. As more retailers saw sample copies, orders continued to build beyond the print runs we had set. There was also a physical limit to how many copies we could print due to availability of the special cover stock.
6. Will the 2-D Standard Edition issues be made returnable?
Yes, they will be fully returnable, with the returns window starting in late October, around the time when you will be ordering the complete pack. They will also appear on FOC, you can adjust your orders as you see fit.
7. I need more 3-D covers!
To meet that demand, we’ll be offering a full solicitation of the $199.99 Villains Month: 3-D Villains Pack. (The rush solicit orders have been cancelled.) The $199.99 Villains Month: 3-D Villains Pack will be offered in Previews #301, the October catalog. These orders will lock immediately on the order due date, without an FOC listing. The target in-store date for the $199.99 Villains Month: 3-D Villains Pack is 2/12/2014. The complete sets are non-returnable. We expect to fill 100% of the orders received by order due date for the complete set. In order to make this deadline, we will not be able to offer individual titles for ordering. We’re offering these reprint sets in part to assist retailers who presold full sets. These are not intended to replace the September Villains Month 3-D motion cover issues. You are welcome to sell them as complete sets or to break them up to sell the issues individually.
8. Are there copies of the 3-D motion cover issues in reserve to cover damages?
Yes, but a substantially smaller percentage than usual. Our goal will be to get as many copies out to you as possible. Where no replacement copies remain, you will receive a credit.
9. Will there be reorders available for the Standard Edition covers?
Yes, we anticipate having copies available for reorder.