Media Release — DC Entertainment is proud to announce a partnership with National CineMedia (NCM) for a movie theatre advertising campaign to promote DC COMICS – THE NEW 52! Advertising this unprecedented event at the movies alongside some of Hollywood’s biggest films will make it easy and affordable for retailers to reach a mass audience of readers and generate unparalleled buzz and sales.
A 30-second commercial for DC COMICS – THE NEW 52! will be created for retailers by NCM and each spot will be customized to include an end-card that promotes a specific store – including its logo, address and special offer message.
“We urge retailers to take advantage of our 75-percent special event co-op reimbursement to get the word out to both new and lapsed readers in their areas.” stated Bob Wayne, senior vice president of sales, DC Entertainment.
Interested retailers can call 1-800 SCREEN 1 (1-800-727-3361) today to get in touch with their local NCM account director. The five-week flight will run from 8/31/11 – 9/30/11.