Riding a wave of interest and excitement over the new film adaptation of Alan Moore and artist Dave Gibbon’s classic superhero graphic novel Watchmen, DC Comics is experiencing a boom in demand for the book, shipping more than 300,000 copies of the graphic novel in the two weeks since the release of the film’s trailer.
“I don’t think there’s record of a trailer moving books with this velocity,” says DC Comics president Paul Levitz. “Bookscan records Watchmen selling 10,000 copies in one week. We’ve put more than 300,000 copies in print in the last two weeks. That’s a pretty amazing record for a 21 year old book.” In 2007, the title sold about 100,000 copies.