Marc-Oliver Frisch writes at The Beat:
July brought the expected boost for DC Comics’ periodical business. Largely thanks to Geoff Johns’ Blackest Night series and its various spin-off and tie-in books, the average DC Comics and DC Universe periodical sales increased significantly, to their highest levels in almost two years. The weekly Wednesday Comics, DC’s other big launch in July, debuted with much more modest figures: Wednesday Comics #1 charted at No. 36, with estimated sales well below 50,000 units.
Average periodical sales of the Vertigo and WildStorm imprints remained at their usual levels, with just above 11,000 and 8,000 units, respectively, and no trend reversals in sight. Notably, Vertigo published another $ 1.00 loss-leader with Greek Street #1, but failed to match the sales of its predecessor, The Unwritten #1. At WildStorm, Free Realms debuted, but the first issue of a twelve-part series based on a role-playing game missed the chart altogether, evidently.