Media Release — DC Entertainment today announced plans to release a new MAD Magazine iPad app complete with interactive features and exclusive content. The app will be released on April Fool’s Day, an appropriate date since it’s also the birthday of MAD‘s infamous mascot, Alfred E. Neuman. The app will be free to download through the App Store and will include a mixture of free and paid content, including a free preview of the magazine.
“We’re delighted to bring MAD to the iPad,” said MAD Editor John Ficarra. “We think the MAD app may be just the thing to turn the struggling iPad around and make it successful — though most experts think it may be just the thing that kills it altogether.”
The MAD app will include interactive versions of all current issues, access to a library of back issues and books, animated covers and “fold-in” pages, promo videos from the hit Cartoon Network show, MAD, and a link to MAD’s popular blog The Idiotical. In addition to the regular issue interactive “fold-in,” digital issues will also include a second, classic interactive “fold-in” from a past issue. Fans of Sergio Aragones’ MAD Marginals will enjoy a feature that allows readers to “pop-up” the margin artwork for a larger, more detailed view.
While the app will mirror all editorial components in print issues, many digital versions will include interactive elements. For example, the digital version of the current issue’s “MAD‘s Make Your Own Twilight Movie” lets readers create multiple storylines and highlights their choices as they make them for a ridiculous visual punch line.
“With this app we’ve taken everything that MAD readers like in the print magazine, and added entertaining digital design and fun interactivity,” stated Hank Kanalz, senior vice president of digital, DC Entertainment. “The app also creates a one-stop destination for all things MAD, from TV to the magazine to the blog.”
After downloading the free app, readers can purchase new digital issues of MAD Magazine for $4.99, or back issues for $1.99. Digital readers can also choose a per issue digital subscription for $1.99 per issue, or pay an upfront annual fee of $9.99. Current print subscribers will receive a free digital subscription. All future print issues of the magazine will be available for purchase day-and-date within the app.
The MAD Magazine app was developed by 1K Studios, a Cinram Digital Media company, that develops and markets popular entertainment, media, software and consumer electronic products.
About MAD Magazine:
MAD Magazine is America’s longest-running humor publication (with that title). It has entertained and inspired generations of fans by parodying politicians, movies, television and pop culture. Whether in print, on television, on the web and now on the iPad (Duh! Did you read this press release?!?), MAD remains an American icon. MAD Magazine is part of DC Entertainment, a Warner Bros. Entertainment Company.
About DC Entertainment:
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes -a giving campaign featuring the iconic Justice League super heroes-to raise awareness and funds to fight the hunger crisis in the Horn of Africa.