Media Release -- DC Comics' Green Christmas program will provide qualifying retailers with an on-sale date of December 30 for BLACKEST NIGHT #6 (OCT090176; 1:25 variant edition: OCT090177; 1:100 variant sketch edition: OCT090178).
"Green Christmas will give retailers a surefire bestseller on the last new comics day of 2009," says Bob Wayne, DC's VP - Sales. "To participate, you'll just have to complete an online early-release affidavit."
To qualify, participating retailers must "sign" a DC Comics electronic affidavit at the Diamond retailer website acknowledging that they understand that copies of BLACKEST NIGHT #6 may not be sold, loaned, displayed, traded, scanned, stolen or in any other way released prior to Wednesday, December 30, 2009 in the USA and Canada and Thursday, December 31, 2009 in the UK. Previously signed affidavits from Diamond and/or DC do NOT qualify retailers for participation. A new signed affidavit is needed to participate. A special item code will be assigned for these copies.
The electronic affidavit may be accessed at the FOC page that will include BLACKEST NIGHT #6. The FOC for BLACKEST NIGHT #6 closes on December 3, 2009. This FOC is for all copies of BLACKEST NIGHT #6, including copies ordered by non-participating retailers.
Qualifying retailers will receive BLACKEST NIGHT #6 on December 23 in separate boxes from the rest of that week's shipment. The BLACKEST NIGHT #6 boxes will be clearly labeled "Not for sale until December 30." Diamond invoices for December 23 will list BLACKEST NIGHT #6 as NOT FOR SALE UNTIL 12/30 BLACKEST NIGHT #6 at zero dollars. BLACKEST NIGHT #6 will appear on January 6 invoices at standard pricing. Retailers may offer BLACKEST NIGHT #6 for sale beginning December 30 at the start of normal business hours.
Retailers with Tuesday delivery privilege will receive a separate reminder to hold BLACKEST NIGHT #6 until December 30. Any violation of this date will forfeit their future Tuesday delivery privileges for at least six months. This remains in force even if their competitors violate the on-sale date.
DC Comics and Diamond will log compliance violations. Participating retailers who follow the December 30 on-sale date and receive no compliance complaints by January 7 will receive a FREE copy of the Diamond Retailer Summit BLACKEST NIGHT #1 Variant Edition or another short print run BLACKEST NIGHT Variant of DC's choosing.
Retailers who do not participate in the program will receive BLACKEST NIGHT #6 on January 6, under a new item code.
This offer applies only to copies of BLACKEST NIGHT #6 ordered by the Final Order Cutoff date of December 3. Only orders placed by FOC will be eligible for early shipping. All orders (including advances and direct ships) placed post-FOC will arrive for January 6, 2010 in-store.
DC Comics and Diamond Comic Distributors will determine eligibility in this program, and may modify the requirements based on business conditions.
