Social Media Release — March 24th, 2009, Los Angeles, CA – BOOM! Studios today announced the launch of a new imprint, “BOOM! Kids”, as a home for its child-appropriate publishing content. The company’s new imprint includes its own website, www.boom-kids.com, also launching today. New releases written for younger readers include THE INCREDIBLES: FAMILY MATTERS, THE MUPPET SHOW COMIC BOOK, and CARS: THE ROOKIE. Each of these titles will be released under the new imprint.
The first issues under the new brand, based on already-solicited issues licensed by Disney, will be released March 25th in the Direct Market with THE INCREDIBLES: FAMILY MATTERS #1 (written by best-selling author Mark Waid) and THE MUPPET SHOW COMIC BOOK #1 (featuring writer-artist Roger Langridge of “Fred the Clown”).
BOOM! Kids’ titles will be serialized as individual 24 page comic books in Direct Market comic book collector shops first, then each four issue complete story will be collected into graphic novel trade paperbacks available in the mass market via Borders, Barnes & Noble and other outlets. This graphic novel format will be also available in the direct market as well.
“We designed BOOM! Kids to differentiate these books from the established BOOM! Studios line, so parents can easily identify age-appropriate material for their kids to read. The new imprint avoids sending children or their parents to the same web site that features some of our edgier fare, like IRREDEEMABLE or HEXED and the irreverent Adult Swim-like humor of SHMOBOTS,” said Editor-in-Chief Mark Waid. “What’s clear from the direct market sales figures is that these books are connecting to kids as well as adults, and as such, we wanted to provide a kid-friendly environment.”
“We love the sophisticated stories of the core BOOM! comics; it’s what we built the company on,” said CEO and company co-founder Ross Richie. “But in the mass market and the direct market, where these books will be seen by children, the branding needs to align with other kids’ content that we publish, from CARS to TOY STORY to MUPPETS to other BOOM! original works that we plan to release. The BOOM! Kids imprint allows us to help parents, keeping our message straightforward and branding the kids’ stuff clearly, and signaling the older-skewing material as appropriate for those audiences.”
THE INCREDIBLES: FAMILY MATTERS #1 (JAN094070) ships on March 25th. THE MUPPET SHOW COMIC BOOK #1 (JAN094069) also ships on March 25th. CARS: THE ROOKIE #1 (JAN094067) ships April 1st. For additional titles and release dates, see www.boom-kids.com.
About Boom Studios BOOM! Studios is a unique publishing house specializing in high-profile projects across a wide variety of different genres from some of the industry’s biggest talents. In its inaugural year, Wizard Magazine named BOOM! “Best New Publisher.” Founded by the creator of the TV show EUREKA, Andrew Cosby, and his partner Ross Richie, BOOM! Studios continues to be on the leading edge of comic and graphic novel publishing.