BOOM! Studios And EA Mythic Team Up In Give Away

by Jeff

1-in-5 chance of entry inside each copy of WARHAMMER: CONDEMNED BY FIRE #1 (Covers A&B only)

LOS ANGELES- May 14th, 2008 – Hitting stands May 14th, BOOM! Studios’ new comic WARHAMMER: CONDEMNED BY FIRE #1 will give game fans everywhere will have a chance at gaining entry into the beta test of the highly anticipated massively multiplayer online role-playing game from EA Mythic, WARHAMMER® ONLINE: AGE OF RECKONING .

Each copy of WARHAMMER: CONDEMNED BY FIRE #1 (COVERS A&B) contains a scratch-off which reveals a code giving readers a 1-in-5 chance of entry into the WARHAMMER ONLINE beta test.

“As a crossover promotion, this is an excellent chance to expose WARHAMMER ONLINE fans to the ongoing narrative of the comic book,” said Chip Mosher, Director of Marketing and Sales for BOOM!. “It also positions Direct Market retailers with a hot, interesting product to generate new traffic for their stores with a comic that can snag new readers who might come for the promotion and stay for the story.”

EA Mythic’s WARHAMMER ONLINE: AGE OF RECKONING, also known as WAR, is the upcoming massively multiplayer online role-playing game based on Games Workshop’s Warhammer Fantasy world. Slated for release in 2008, the game features innovative Realm vs. Realm combat that immerses players in a world of perpetual conflict.

“We’re thrilled to offer this kind of cross-promotion to our readers and I know they are going to love WAR. Having spent time playing the game during its beta test, I know it’s the best of the best,” said BOOM! Co-founder Ross Richie.

WARHAMMER: CONDEMNED BY FIRE is a five issue mini-series that directly follows BOOM!’s successful WARHAMMER: FORGE OF WAR mini-series, both of which are set in the Warhammer Fantasy world. Reuniting the WARHAMMER: FORGE OF WAR team of fan-favorite writers Dan Abnett and Ian Edginton with phenomenal art by Rahsan Ekadal, WARHAMMER: CONDEMNED BY FIRE concentrates on the exploits of Witch Hunter Magnus Gault. This tireless foe of Chaos roams the Empire seeking to stop the spread of dark magic and witchery of all kinds.

To meet demand, WARHAMMER: CONDEMNED BY FIRE #1 will be overshipped to retailers, and BOOM! Studios will also be offering retailers an additional 3% reorder incentive. If your local retailer sells out, WARHAMMER: CONDEMNED BY FIRE #1 is available for order at the BOOM! Studios website: http://www.boom-studios.com.

Please note that while one copy out of every five at random will have a valid code to the WARHAMMER ONLINE: AGE OF RECKONING beta test, there is no statistical guarantee that assures consumers one code for every five copies purchased.

The BOOM! beta promotional code must be activated by May 31, 2008 to be eligible for the Beta Test. Previous registrants can add the promo code to their existing accounts by visiting the Beta Center. One in five registrants using this promo code are potentially eligible to participate in the Beta test. However, this is dependent upon the registrant meeting specific computer system specifications and the time of entry is not guaranteed. The Beta Test is an ongoing process and registrants will be invited to participate at various intervals until the launch of the game. Offer valid for North American beta test only. Only one BOOM! Beta Code can be associated with a Beta Center Account.

In order to participate in the WARHAMMER ONLINE: AGE OF RECKONING Beta you must agree to a Beta Test Agreement, in which you will represent and warrant that, among other things, you (a) are eighteen (18) years of age or older, (b) are not a principal, employee, agent, independent contractor, officer or director of a developer or publisher of video or computer games (other than EA), and (c) are not a principal, employee, supplier, independent contractor, officer or director or of any entity that participates either directly or indirectly in the sale of in-game items, including but not limited to, in-game currency, armor, weapons, etc., whether these sales are to the general public or to a third-party.

Beta Code Instructions

1. Create a North American Warhammer Online Beta Center account or log into your existing account at – https://betacenter.eamythic.com/login.php. If you are creating a new account, please follow the instructions in the confirmation email you receive to complete your account set-up.

2. Once your account is created, enter the Beta code in the Promotional Code section of your Beta Center account.
3. One in five Warhammer: Condemned by Fire readers will be chosen to take part in the WAR North American Beta. Selected participants will receive an email inviting them into the Beta. This email will contain instructions on how to access the Beta and download the game files.

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