XXXMedia Release -- San Francisco, CA, September 1, 2009 – VIZ Media, LLC (VIZ Media), one of the entertainment industry's most innovative and comprehensive publishing, animation and licensing companies, has announced the upcoming DVD release of BLEACH THE MOVIE 2: The DiamondDust Rebellion on September 8th; it will carry an MSRP of $29.92 US / $49.99 CAN, and is rated 'T' for Teens.

Adapted from the wildly popular animated series and best-selling BLEACH manga series by acclaimed Japanese creator Tite Kubo (both distributed and published in North America by VIZ Media), the animated feature film BLEACH THE MOVIE 2: The DiamondDust Rebellion continues the action-packed adventures of Ichigo Kurosaki. After the treasured Ouin is stolen, Toshiro Hitsugaya disappears and becomes suspected of treason. When the Soul Society calls for his capture and execution, Substitute Soul Reaper Ichigo Kurosaki vows to prove Hitsugaya's innocence. Will the secret of the Ouin and Captain Hitsugaya's motives be revealed before his honor, his life, and the Soul Society are destroyed?

"BLEACH THE MOVIE 2: The DiamondDust Rebellion is the next exciting feature film in the ongoing BLEACH saga and the new DVD release also includes lots of great extras such as the original Japanese production extras and trailers, a production art gallery, a Japanese movie booklet and both English and Japanese audio," says Brian Ige, VIZ Media Director of Sales, Home Entertainment. "We know many fans have eagerly awaited this release and the action and drama reach new heights as Soul Reaper Ichigo Kurosaki risks his life to uncover the truth behind the mysterious disappearance of Toshiro Hitsugaya. For fans of the popular BLEACH manga and anime series, this is definitely an adventure not to be missed."

BLEACH is a tremendously successful multimedia property internationally. The manga series has been licensed to more than a dozen countries, and has sold over 52 million copies in Japan alone. In North America the manga has been a sales hit and the popular animated series is viewed weekly by millions in the United States and Canada. This success has further spawned an array of related video games, apparel, action figures and other merchandise. For more information on BLEACH and BLEACH THE MOVIE 2: The DiamondDust Rebellion, please visit the official BLEACH website at bleach.viz.com or www.viz.com. BLEACH episodes can also be viewed on the SONY PlayStation VIZ Media channel, Amazon Unbox, XBOX Live, iTunes, and online at hulu.com.

About VIZ Media, LLC

Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America, the United Kingdom, Ireland, and South Africa and is a global ex-Asia licensor of Japanese manga and animation. The company offers an integrated product line including the popular monthly manga anthology SHONEN JUMP magazine, graphic novels, and DVDs, and develops, markets, licenses, and distributes animated entertainment for audiences and consumers of all ages. Contact VIZ Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web site at www.VIZ.com.