Bioware and Dark Horse announce Mass Effect promotion

by Jeff

18111 Bioware and Dark Horse announce Mass Effect promotionMedia Release — BioWare™, a division of Electronic Arts, and Dark Horse Comics revealed today that fans who purchased the digital version of The Art of the Mass Effect Universe, or pre-ordered the hardback edition of the art book through www.barnesandnobles.com will receive a limited code to unlock a Reinforcement Pack containing in-game items to be used in the co-op campaign in 2012’s most anticipated game, Mass Effect 3™. Showcasing the unique and iconic art featured in the Mass Effect series, The Art of the Mass Effect Universe is available in print and digitally on February 20. Additionally, Mass Effect fans that purchase the four-issue comic mini-series of Mass Effect: Invasion will also receive access to the Reinforcement Pack.

Fans who receive access to the Reinforcement Pack will receive items that can be used in Mass Effect 3’s four-player co-operative multiplayer campaign. This pack will include powerful character boosters and the devastatingly lethal Collector Assault Rifle. With deadly efficiency, this special weapon uses the same principles as a human assault rifle, but its organic components set it apart. To learn more about how to obtain and redeem the special item code visit www.darkhorse.com.

Recently named by over 100 outlets around the world as one of the most anticipated games of 2012, including winning the fan-voted Most Anticipated Game of 2012 award at the Spike TV VGAs, Mass Effect 3 thrusts players into an all-out war to save the galaxy from an ancient alien race known as the Reapers. Players will assume the role of Commander Shepard, a war-torn veteran who’s willing to do whatever it takes to eliminate this nearly unstoppable foe. With a team of elite, battle-hardened soldiers at your side, each player decides how they will take Earth back, from the weapons and abilities they utilize to the relationships they forge or break.

Mass Effect 3 arrives on the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC in North America on March 6, 2012 and in Europe on March 9, 2012. For more information on Mass Effect 3, please visit http://masseffect.com, follow the game on Twitter at http://twitter.com/masseffect or “like” the game on Facebook at http://facebook.com/masseffect

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