James KuhoricMedia Release -- Avatar Press proudly announces that James Kuhoric, an award-winning comic book writer and sixteen-year veteran of Diamond Comic Distributors, will be joining its staff in May 2011 as the company's new Vice President of Publishing and Managing Editor.

Avatar Press has received critical acclaim for its innovative and controversial editorial content created by industry giants including Warren Ellis, Garth Ennis, and Alan Moore (to name a few). With plans to expand an already impressive publishing slate, Kuhoric will be tasked with developing new projects and keeping production on schedule. "Avatar is giving me a chance to apply my experience in marketing, sales, and distribution to a line that has the potential to grow exponentially in the coming years," says Kuhoric. "The company is already a leader in creative content, we want to build on that reputation and develop an essential partnership with retailers in the coming years."

Kuhoric earned a Bachelor's (BA) Degree from the University of Maryland in psychology and sociology before joining Diamond, the country's leading distributor of comic book and graphic novel merchandise, in 1994. There, he rapidly rose to the level of Director of Purchasing, assigned as Diamond's main representative to such publishers as Marvel, Dark Horse, IDW, and Image Comics. He was instrumental in developing Diamond's marketing and operational plans for some of the biggest comic book events for the past two decades (including Free Comic Book Day), and in developing industry procedures for Diamond's book market and digital initiatives.

The creative contributions of Kuhoric to the comic book industry include work on such high-profile licensed properties as Stargate SG-1, Battlestar Galactica, Army of Darkness, A Nightmare on Elm Street, and Friday the 13th. He has been nominated for twelve industry awards and won four, including the 2006 Spike TV Award for "Best Movie to Comic Book" for Army of Darkness: Shop Till You Drop Dead and the 2009 ComicMonsters.com Horror Award for "Best Mini Series" on his creator-owned title, Dead Irons. "My passion has been making and selling great comics. I enjoyed my time at Diamond and learned all the behind-the-scenes secrets of distribution there are," says Kuhoric. "My intention is to put that experience to work to ensure Avatar is firing on all cylinders and creating smooth relationships with retailers, distribution partners, and especially readers."

William Christensen, Editor-in-Chief and founder of Avatar Press, had long considered Kuhoric an essential part of his company's successful partnership with Diamond Comics. "Simply put, there's no one more respected by publishers in this field than Jim Kuhoric," says Christensen. "He well deserves his sterling reputation as a strong leader, one who handles pressure gracefully and conflicts diplomatically. You can't imagine the challenges he's faced and overcome in his years as the backbone of Diamond's Purchasing staff. We have big plans at Avatar for the future, and Jim's just the man to make them happen."

Regarding his role in the company, Kuhoric says, "This really is the job I've waited nearly twenty years for – one where I can have the creative freedom to develop new projects, work with top creators, and apply a methodical operational approach to make sure we keep our books on schedule." He humorously adds, "I just hope William understands what he is in for, though… because I only have one operating speed, and it's fast enough to get your licensed revoked just about everywhere."

Avatar Press has been producing cutting-edge comic books, graphic novels, and original web content since its inception in 1996. They are best known for avant-garde original publications which include the work of industry leaders such as Warren Ellis (FREAKANGELS), Garth Ennis (CROSSED), David Lapham (CALIGULA), and Alan Moore (NEONOMICON). Avatar also produces a diverse range of licensed projects including the classic zombie epic NIGHT OF THE LIVING DEAD and George RR Martin's FEVRE DREAM. Under the Boundless Comics imprint they publish Brian Pulido's original LADY DEATH and Mike Wolfer's reimagining of the classic femme fatales Pandora, Hellina, and Widow in the new series WAR GODDESS. For more information about Avatar Press, their publications, and creators, please visit www.avatarpress.com.