MAMARONECK, NY – March 5, 2007
DUST OFF THOSE HIKING BOOTS AND FILL UP THAT BACKPACK – IT’S TIME TO GO CAMPING WITH ARCHIE AND HIS FRIENDS!
Ah, summer! Free time, warm weather, and outdoor activities… and no better time for Archie Comics! With kids off from school and adults on vacation from work, comic sales traditionally rise. One reason is increased “walk in traffic”– casual customers likely to make random, “impulse” purchases. It is also a time when younger readers are more prevalent in comic shops, often accompanied by their parents or older siblings and looking for fun, wholesome entertainment. Whether looking for a quick read on the beach, in the backseat of the car on the way to some vacation destination, or simply some entertainment for a rainy day, Archie Comics offer something fun for everyone.
The onset of the summer camp season also increases interest in Archie, as parents, friends or relatives purchase Archie Comics for camp bound boys and girls. Is it any wonder the Archie titles chart their strongest sales during this period? For decades, Archie Comics have made their way into countless summer campers’ backpacks… and for decades, the writers and artists at Archie have provided readers with stories of Archie and his friends’ adventures at summer camp!
Now, some of the best of these stories are collected in a special 5 x 7 & ½ inch edition. Will Betty and Veronica win the hearts of the cute guys they meet at camp? Will Archie lead his friends down the wrong trail again? Will camp tuition rise to keep up with Jughead’s appetite? Find out in this fun-filled treasury, with each story meticulously restored and printed on high-grade paper so you can feel like you’re camping right alongside Archie, Betty, Veronica and their friends!
ARCHIE’S CAMP TALES #1, ships 5/23. 112-page, full color paperback, $7.49 US. SCRIPT AND ART: Various talents.