Archie Comics expands partnership with TOYS R US

by Jeff

archie_tru_1st_issues Archie Comics expands partnership with TOYS R USMedia Release — Archie Andrews and Geoffrey Giraffe are teaming up to launch the brand new LIFE WITH ARCHIE magazine debuting this August! Until recently, TOYS R US carried a limited selection of magazines and comics. Now, through the combined marketing efforts of Kable News and Select Media Services, Archie Comic Publications, Inc. will have a huge presence in ALL 585 US TOYS R US stores!

“The partnership with TOYS R US is a perfect fit. We both focus on providing high quality entertainment to children of all ages,” remarked Archie Comics Publisher, Jon Goldwater. “There is no better combination anywhere than America’s Favorite Teenager and the World’s Greatest Toy Store!”

The ARCHIE comic book and both Sonic titles, SONIC THE HEDGEHOG and SONIC UNIVERSE, will be in a special rack to be located in the Collectors section of every TOYS R US store. The brand new magazine LIFE WITH ARCHIE will be featured at the checkout, also in all TOYS R US stores.

The already wildly popular LIFE WITH ARCHIE magazine presents the married life of Archie Andrews to both the rich and vivacious brunette, Veronica, and the beautiful blond girl-next-door, Betty. The two new series spring out of the acclaimed “The Archie Wedding: Archie in Will You Marry Me?” storyline. Both stories are available exclusively in the LIFE WITH ARCHIE magazine along with extra star-studded bonus features!

“This is great additional newsstand exposure for the comics and a great platform for the launch of the LIFE WITH ARCHIE magazine. We are thrilled to have TOYS R US join our other retail partners,” said Archie Comics Director of Circulation, Bill Horan.

Archie Comics’ magazines and comic books will be available in all US TOYS R US stores beginning August 2010

About TOYS R US, Inc:

Toys “R” Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 847 Toys “R” Us and Babies “R” Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,,,, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys “R” Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

About Archie Comics:

The Archie Comics line of comic books is one of the most successful, longest running brands in the history of the comic industry. Archie Comics has sold 1.5 billion comics and is published in a dozen different foreign languages and distributed all over the world. Archie Comics has spawned characters whose popularity has spilled over into other media and who have become part of popular culture. SABRINA THE TEENAGE WITCH and JOSIE AND THE PUSSYCATS are just some of the many legendary franchises that are part of the Archie Comics library! Visit for more.

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